中This detailed course is designed for hospitality professionals, including revenue managers, hotel managers, marketing managers, and anyone involved in pricing and revenue optimisation within the hospitality industry. This detailed course provides a deep dive into pricing strategies for the hospitality industry. You'll learn to optimise pricing, effectively manage rate integrity and parity, and leverage advanced pricing techniques. Additionally, you'll explore various distribution channels, their associated costs, and how to maximise reach and revenue. By the end of this course, you will be equipped to make data-driven pricing decisions, implement effective rate strategies, and develop a comprehensive pricing strategy to drive business success.
您将学到什么
Effective Pricing Strategies
Revenue Management Techniques
Distribution Channel Management
您将获得的技能
要了解的详细信息
添加到您的领英档案
5 项作业
了解顶级公司的员工如何掌握热门技能
该课程共有3个模块
This module explores important aspects of pricing strategies and rate management in the hospitality industry. You will learn how to make informed pricing decisions, leverage value-based and market-based pricing approaches, and effectively manage rate integrity and parity. Additionally, you will explore the nuances of room type definitions and rate structures, including above-BAR rates and packages.
涵盖的内容
8个视频2个作业
This module explores advanced pricing strategies for the hospitality industry. You'll learn how to optimise pricing and maximise revenue by leveraging a range of factors, including forecasting techniques, occupancy rates, length of stay, loyalty programs, and specific room attributes.
涵盖的内容
4个视频2个作业
This module explores the various channels used to distribute hospitality products and services. You will learn about direct and indirect distribution channels, their respective benefits and drawbacks, and the associated costs involved in each approach. Gain a comprehensive understanding of how to effectively manage distribution to maximise reach and revenue.
涵盖的内容
3个视频1个作业
位教师
从 Business Essentials 浏览更多内容
状态：预览Dubai College of Tourism
状态：免费试用ESSEC Business School
状态：免费试用ESSEC Business School
状态：免费试用IE Business School
人们为什么选择 Coursera 来帮助自己实现职业发展
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金，