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ESSEC Business School

The fundamentals of hotel distribution

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)

状态:Marketing Strategies
状态:Hospitality Management
课程小时

精选评论

JR

5.0评论日期:Sep 5, 2018

You need to take this course to better understand why revenue is such an important thing to implement at a hotel. This course guides you on basic things that will help at better managing a hotel

YL

5.0评论日期:Mar 7, 2017

Very good course. Great overview on Hotel distribution from many perspectives. Balances well the pros and cons of the various channels. Good essays as well

SP

5.0评论日期:Feb 17, 2022

One of the best courses that I found on Coursera that not only teaches the basics of Hotel Distribution but helps you dive deeper into the very subject and helps in gaining a needful skill.

TM

5.0评论日期:Jan 30, 2024

I recently completed the course on "The fundamentals of hotel distribution" and as someone with 3 years experience in the hospitality industry, I found it to be quite enlightening.

ZC

5.0评论日期:Jun 4, 2022

it was an excellent course, after going through this , i have learned a lot of new attributes which can be utilised to increased the revenue of hotel.

KS

5.0评论日期:Apr 5, 2021

Gained an in-depth knowledge on Hotel Distribution and how best a hotel can work with an OTA.Special Thanks to our Learned Instructor Mr.Peter O'Connor.

FF

5.0评论日期:Jan 24, 2022

​Dear Essec, Greetings from Bali! Thank you for the knowledge of fundamentals of hotel distribution, im starting to gain my confidence to learn more about hospitality again. Thank you once again!

BL

5.0评论日期:Apr 10, 2020

Really helpful for my career as i am working in hospitality. Clearly video and conprehensive syllabus. Thank you very much instructor Peter O' Connor.

HH

5.0评论日期:Nov 17, 2015

For my first online course and wishing to have a broader knowledge of hotel distribution, it has been very enriching and will undoubtedly help me in the near future.

JC

4.0评论日期:Jun 8, 2017

Learning from basic. The material is enough for fundamental level. The exam question was a bit difficult because there was no similar examples in the course.

SR

5.0评论日期:Feb 24, 2019

Excellent course that can help any beginner hotelier to get familiar to the available hotel distribution options and then understand how to maximize returns through it.

IM

5.0评论日期:Sep 6, 2016

I like it and I did never imagined the abundance of its content based on today's market. Really the course helped me a lot and immediately started implementing what I learned. Thank you Coursera

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