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How Technology Will Shape Marketing with Jagdish Sheth

How Technology Will Shape Marketing with Jagdish Sheth

本课程是 Creating a Differential Competitive Advantage -Jagdish Sheth 专项课程的一部分

位教师：Jagdish Sheth

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3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

7 小时完成

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自行安排学习进度

3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

7 小时完成

灵活的计划

自行安排学习进度

要了解的详细信息

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作业

8 任务¹

AI 评分请参见免责声明

授课语言：英语（English）

91%

of learners achieved a positive career outcome

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Creating a Differential Competitive Advantage -Jagdish Sheth 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

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该课程共有3个模块

This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with the rise of e-commerce. For example, pricing will become more dynamic in a real-time basis based on demand and supply, and we will switch to digital advertising from print and television advertising.

单元详情

This module will describe how disruptive digital technology has been across a variety of industries including the film industry, television, and space exploration. We will discuss how digital technologies are disrupting the marketing function, particularly advertising and pricing.

涵盖的内容

10个视频4篇阅读材料2个作业2个讨论话题

10个视频总计37分钟

Course Intro0分钟
Impact of Digital Marketing on Four P’s of Marketing - 017分钟
Impact of Digital Marketing on Four P’s of Marketing - 023分钟
Impact of Digital Marketing on Four P’s of Marketing - 033分钟
Impact of Digital Marketing on Four P’s of Marketing - 046分钟
Impact of Digital Marketing on Four P’s of Marketing - 056分钟
Impact of Digital Marketing on Four P’s of Marketing - 064分钟
Impact of Digital Marketing on Four P’s of Marketing - 072分钟
Impact of Digital Marketing on Four P’s of Marketing - 083分钟
Impact of Digital Marketing on Four P’s of Marketing - 092分钟

4篇阅读材料总计35分钟

About the Assignments10分钟
Discussion Forum Guidelines10分钟
About Peer Reviews10分钟
Get help and meet other learners in this course. Join your discussion forums!5分钟

2个作业总计30分钟

Module 1 Summative Quiz15分钟
Module 1 Practice Quiz15分钟

2个讨论话题总计20分钟

Meet and Greet10分钟
General Course Discussion10分钟

This module focuses on the impact of digital technology on advertising and promotion. Digital advertising is displacing print, television, and cable, and social media has the greatest impact in capturing advertising revenue. Search engines and social media are the next big wave in digital advertising and influencer marketing is destined to grow.

涵盖的内容

20个视频4个作业

20个视频总计74分钟

Selling Beyond the Sales Force - 016分钟
Selling Beyond the Sales Force - 026分钟
Selling Beyond the Sales Force - 033分钟
Selling Beyond the Sales Force - 043分钟
Selling Beyond the Sales Force - 056分钟
Selling Beyond the Sales Force - 063分钟
Selling Beyond the Sales Force - 073分钟
Selling Beyond the Sales Force - 083分钟
Selling Beyond the Sales Force - 094分钟
Selling Beyond the Sales Force - 103分钟
Selling Beyond the Sales Force - 113分钟
Selling Beyond the Sales Force - 122分钟
Selling Beyond the Sales Force - 134分钟
Selling Beyond the Sales Force - 142分钟
Selling Beyond the Sales Force - 156分钟
Selling Beyond the Sales Force - 162分钟
Selling Beyond the Sales Force - 175分钟
Selling Beyond the Sales Force - 182分钟
Selling Beyond the Sales Force - 194分钟
Selling Beyond the Sales Force - 205分钟

4个作业总计60分钟

Module 2A Summative Quiz15分钟
Module 2B Summative Quiz15分钟
Module 2A Practice Quiz15分钟
Module 2B Practice Quiz15分钟

Since the early 90s, Sales Promotions have grown exponentially. This module discusses the nature of various types of promotions, the reasons for their growth, and the contexts where they are most effective. It ends with an analysis of the factors that will drive the future of Sales Promotions.