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Illinois Tech

Marketing Strategy

This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of value. The course introduces key marketing concepts: the "four Cs" (customer values, company capacity, competitors, constraints) and the "four Ps" (product, price, place, promotion). It moves beyond traditional views of marketing as just advertising, highlighting the importance of understanding customer needs and product differentiation. The course also explores Holistic Marketing, addressing the complexities of modern organizations.

状态:Customer Relationship Management
状态:Value Propositions
初级课程小时

精选评论

BG

4.0评论日期:Sep 5, 2025

loved ıt totally recommend thıs ıf you are ınterested ın marketıng

MH

5.0评论日期:Jan 6, 2025

the course was very useful and complete, I am very satisfied with the way the lessons were presented.

YZ

5.0评论日期:Jan 30, 2025

great course and teacher not only for beginners in marketing but also for experts.

JP

5.0评论日期:Dec 16, 2025

Provides you with solid bases in marketing and strategy

IF

5.0评论日期:Aug 10, 2024

Very engaging, with necessary supporting documents

MH

5.0评论日期:May 12, 2024

I really appreciated the content. The Professor was engaging and cognizant that many of us are not traditional students. Would enroll with this Professor again.

MM

5.0评论日期:Oct 7, 2024

Thank you it's was amazing journey and wonderful experience.

所有审阅

显示:20/30

Ishimwe Fidele
5.0
评论日期:Aug 10, 2024
Garen Yang
5.0
评论日期:Dec 6, 2024
Matthew Heath
5.0
评论日期:May 12, 2024
maj hej
5.0
评论日期:Jan 7, 2025
younes zekkane
5.0
评论日期:Jan 31, 2025
KOUADIO KOUASSI PEH LEONCE
5.0
评论日期:Jul 19, 2025
Daniela Aparecida Machado Silva
5.0
评论日期:Nov 6, 2024
Yulia Pleshakova
5.0
评论日期:Jun 10, 2025
masooma masoom
5.0
评论日期:Oct 8, 2024
Judith Pala Pujadas
5.0
评论日期:Dec 16, 2025
KIRUBASREE.M PSGRKCW
5.0
评论日期:Jul 31, 2024
Linas
5.0
评论日期:Jan 6, 2026
Vikas Punjabrao Deshmukh
5.0
评论日期:Sep 9, 2025
محمد فؤاد
5.0
评论日期:Oct 6, 2024
ananda ramesan
5.0
评论日期:Mar 15, 2024
Harold Salazar
5.0
评论日期:Jan 19, 2026
JEMAAT ONLINE
5.0
评论日期:Jul 20, 2024
Disha
5.0
评论日期:Nov 26, 2024
Aditya Agarwal
5.0
评论日期:Dec 29, 2025
Malika Teli
5.0
评论日期:Dec 26, 2025