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学生对 Illinois Tech 提供的 Marketing Strategy 的评价和反馈

4.8
107 个评分

课程概述

This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of value. The course introduces key marketing concepts: the "four Cs" (customer values, company capacity, competitors, constraints) and the "four Ps" (product, price, place, promotion). It moves beyond traditional views of marketing as just advertising, highlighting the importance of understanding customer needs and product differentiation. The course also explores Holistic Marketing, addressing the complexities of modern organizations....

热门审阅

YZ

Jan 30, 2025

great course and teacher not only for beginners in marketing but also for experts.

MH

Jan 6, 2025

the course was very useful and complete, I am very satisfied with the way the lessons were presented.

筛选依据:

1 - Marketing Strategy 的 24 个评论(共 24 个)

创建者 Ishimwe F

Aug 10, 2024

Very engaging, with necessary supporting documents

创建者 Garen Y

Dec 6, 2024

This course has been an outstanding learning experience. Dr. Nelson’s ability to simplify complex marketing concepts and connect them with real-world applications made each session engaging and practical. The emphasis on critical thinking, innovation, and ethical marketing provided valuable insights into the evolving role of marketing in business. From segmentation to global strategies and digital marketing, every topic was thoughtfully presented with actionable takeaways. Dr. Nelson’s passion for teaching and dedication to student growth created a highly motivating environment. I feel well-prepared to apply these concepts in my career and truly appreciate the effort put into making this course exceptional.

创建者 Matthew H

May 12, 2024

I really appreciated the content. The Professor was engaging and cognizant that many of us are not traditional students. Would enroll with this Professor again.

创建者 Majid H

Jan 7, 2025

the course was very useful and complete, I am very satisfied with the way the lessons were presented.

创建者 younes z

Jan 31, 2025

great course and teacher not only for beginners in marketing but also for experts.

创建者 KOUADIO K P L

Jul 19, 2025

un grand merci au professeur qui a l'amour de donner et qui nous a expliquer tous les concepts de stratégie marketing de manière impeccable en nous transmettant l'essentiel ❤ .

创建者 Daniela A M S

Nov 6, 2024

Very complete course with great examples. Where we can share our experiences and participate in classes

创建者 Юлия М

Jun 10, 2025

There a lot of useful information, and Rob Nelson's good tutor.

创建者 masooma m

Oct 8, 2024

Thank you it's was amazing journey and wonderful experience.

创建者 KIRUBASREE.M P

Jul 31, 2024

Very useful information and well taught session

创建者 Vikas P D

Sep 9, 2025

It was as good as live classes

创建者 محمد ف

Oct 6, 2024

very useful material

创建者 ananda r

Mar 15, 2024

Top Class Course

创建者 PARSAORAN P

Jul 20, 2024

minta sertifikat

创建者 Disha

Nov 26, 2024

Good experience

创建者 Jorge V

Aug 4, 2024

Nice job

创建者 Nigar M

Jul 20, 2025

PERFECT

创建者 Ramakrishna S

Sep 14, 2025

Good

创建者 RAGAVAN.M

Aug 23, 2025

Good

创建者 MUHAMMAD D A N

Mar 19, 2025

good

创建者 Bade G

Sep 6, 2025

loved ıt totally recommend thıs ıf you are ınterested ın marketıng

创建者 Deepak P

Jul 1, 2025

Excellent course for beginners

创建者 2023-25 R R

Jul 20, 2024

good one

创建者 Yatin B

Aug 17, 2025

Good