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Erasmus University Rotterdam

Innovation Management

What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks. During this course, you will learn how to: • use the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • recognise and describe three types of idea management systems • explain what an innovation strategy is and why it is important • describe what a product portfolio is • explain how innovation projects should be selected and managed • explain the importance of teams, team structures and networks for innovation. Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information. This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.

状态:Leadership
状态:Lean Methodologies
初级课程小时

精选评论

AK

5.0评论日期:Sep 27, 2020

I get very great pleasure from all lessons, quiz and tests. Thanks to all lectures, Rotterdam Management School and Erasmus University. Strongly recommend to all new participants.

HC

5.0评论日期:Apr 20, 2020

Very interesting and intuitive course, highly recommend to anyone starting at the topic or to refresh some concepts in Innovation Management, great insights and very good videos

RL

5.0评论日期:Apr 29, 2017

Excellent course and very well structured. Great for the beginers. But also great for someone who are involved in innovation management to reaffirm and strengthen their knowledge too.

ZS

5.0评论日期:Feb 19, 2025

very insightful and a great learning experience. In fact, I would like to come back and refer to some technical stuff which makes innovation management quantifiable and measurable too!

RE

5.0评论日期:Apr 29, 2022

T​his was a very enlightening course and enjoyable to follow as well. I had fun doing it and that made it very alluring which is great for learning! I hope to do a higher level one with RSM.

CC

5.0评论日期:May 31, 2020

Very enlightening course for me, it gave me a good background into the field of innovation and is well scripted introduction. I would love to do follow up courses to this.

SP

4.0评论日期:Jul 18, 2020

Good Course. My sincere thanks to all the professors. I had a great time learning the interesting concepts, reviews, related videos and interviews. Thanks again! Hope to study more.

NK

5.0评论日期:Jan 31, 2021

Good syllabus. Nice Videos. Good Knowledge Transfer! Thoroughly enjoyed the Learning experience! Happy to PASS with a Score of 100%. Thanks,RSM,ERASMUS University! -NagarajaKumar Krishnaswamy

MS

5.0评论日期:May 19, 2016

I may not be able to compare as this has been my very first MOOC experience, however, I found topic, material and interaction presented of professional quality that made following truly a

MN

5.0评论日期:Aug 10, 2023

The best MOOC so far.The learning has equipped me with a diversified skill set and knowledge substantial to manage innovation not even in organizations but also in the daily life tasks.

MP

5.0评论日期:Oct 16, 2021

Course was very useful for me. I learnt a lot about how innovation and creativity can be enhanced at the work place and how to effectively communicate it through diverse teams.

A

4.0评论日期:Jul 11, 2017

I loved the course. The ideas and concepts were explained using good examples. However, it was sometimes not easy to follow the lecturer because of the different accents. Otherwise, a great course

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显示:20/615

Aya Abou Shakra
5.0
评论日期:Jan 26, 2019
Marcel M. Samstag
5.0
评论日期:May 20, 2016
Jorge Achata
5.0
评论日期:Sep 6, 2018
Samir Saini
5.0
评论日期:May 26, 2018
Norma Latta
5.0
评论日期:Apr 2, 2020
SARANYAN
5.0
评论日期:Nov 19, 2019
Aruna Handem
5.0
评论日期:Jun 14, 2020
Binoy Paul
5.0
评论日期:May 14, 2020
Rafael Lee
5.0
评论日期:Apr 30, 2017
Christiana Onabu
5.0
评论日期:Sep 5, 2020
Nora von Harten
5.0
评论日期:Jun 6, 2021
Greta Korthaus
5.0
评论日期:Jan 21, 2019
Aggeliki Zoga
5.0
评论日期:Apr 1, 2023
Roger Espejo
5.0
评论日期:Apr 30, 2022
Esther Petit
3.0
评论日期:Apr 14, 2020
Samir Marinez
3.0
评论日期:Jul 27, 2017
Anonymous
2.0
评论日期:Feb 13, 2025
Dian Aminudin
5.0
评论日期:Sep 1, 2021
Ferry Koolen
2.0
评论日期:Apr 23, 2016
Marco Baldan
2.0
评论日期:Mar 29, 2017