Learn how to use Instagram’s analytics tools to track performance and refine your content strategy for better results. This course explores key metrics across Feed, Stories, and Reels, while highlighting the difference between brand awareness and performance goals—and when to prioritize each. You'll gain insights into how Instagram’s algorithm uses engagement data and how to apply competitive research to optimize your posts. With hands-on analysis, expert guidance, and sample data, you’ll learn to make informed, strategic decisions that drive growth.


您将学到什么
Analyze and optimize your Instagram performance with data-driven insights
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

该课程共有1个模块
Learn how to use Instagram’s analytics tools to track performance and refine your content strategy for better results. This course explores key metrics across Feed, Stories, and Reels, while highlighting the difference between brand awareness and performance goals—and when to prioritize each. You'll gain insights into how Instagram’s algorithm uses engagement data and how to apply competitive research to optimize your posts. With hands-on analysis, expert guidance, and sample data, you’ll learn to make informed, strategic decisions that drive growth.
涵盖的内容
2个视频2篇阅读材料2个作业
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¹ 本课程的部分作业采用 AI 评分。对于这些作业,将根据 Coursera 隐私声明使用您的数据。