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学生对 University of California, Irvine 提供的 Introduction to Digital Marketing 的评价和反馈

4.7
220 个评分

课程概述

Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets....

热门审阅

GM

Jul 23, 2023

Quick overview of digital marketing. What to look for, and how to apply basics to your company to make an impact on your organic ranking and growth and increase your overall company image.

MS

Mar 18, 2025

I love this course! I’m learning a lot about business, and it is very friendly for people like me who don’t know much about these topics.

筛选依据:

1 - Introduction to Digital Marketing 的 25 个评论(共 52 个)

创建者 Raj S

May 16, 2023

The course is very informative, knowledgeable, well prepared and well presented.

创建者 twinkle k

May 23, 2022

The course is very detailed and helpful to learn basics.

创建者 maryam s

Jun 5, 2022

I liked the overal course and the info! the ONLY MAJOR PROBLEM was that I had to literally beg for my assignment to be corrected ! if that is adressed it will be a better course

创建者 Arnold A

Nov 14, 2021

It is better to add more explanation about the difference between choosing keyword in PPC and SEO.

创建者 Barbara E

Dec 3, 2022

Great introductory overview. 10-hour length is just what I was looking for. I learned a lot of terminology and fundamental concepts in digital marketing - just enough to figure out where I want to go into more depth. For my needs, this was totally sufficient and much more efficient than taking a 30-hour class. Also appreciated that the material was current - as far as I can tell, this course was produced in 2021. Thank you UC Irvine and Coursera!

创建者 Cinamon C

Jan 15, 2022

The course is useful and informative. The instructor gave detailed information about the statics, research and case study. I highly recommend this course to people who want to learn fundamentals of digital marketing in the most simple way.

创建者 Mariana G S

Mar 19, 2025

I love this course! I’m learning a lot about business, and it is very friendly for people like me who don’t know much about these topics.

创建者 Nikki F

Jan 28, 2022

I have learnt so much from this course!

创建者 ANKIT K 2

Nov 22, 2024

The Course is good . There are good things which I have learnt . But , the course could have been completed within 3-5 hours. Also , the production quality of the videos are not up to the mark

创建者 Ronna W

Jun 12, 2025

This course was very informative and thought provoking. It challenged me to think strategically from a business perspective as a person with mainly a scientific background. It was very enlightening and indeed a great change, while expanding my knowledge in a new topic other than science.

创建者 Абзалбек Г А

Nov 8, 2022

Thank you! I want to express my gratitude to the teachers who made such a useful and necessary course. The development of information systems has an impact on all areas of the economy and especially on marketing.

创建者 Grayson M

Jul 24, 2023

Quick overview of digital marketing. What to look for, and how to apply basics to your company to make an impact on your organic ranking and growth and increase your overall company image.

创建者 AMANI S A

Sep 30, 2024

This was my first online course! I had a great experience and earned my certificate

创建者 Vivek K

Sep 23, 2024

Excellent grounding to get started on fundamental aspects of Digital Marketing.

创建者 Martina N O

Jun 25, 2024

The course has broadened my digital experience in Marketing field

创建者 afifah a

Oct 25, 2023

great course, solid material and excellent explanations

创建者 Said K

Jun 25, 2024

I fell very happy to study this course .

创建者 Tanushree T K

Sep 24, 2021

it was very informative and beneficial

创建者 Chandrashekhar R

Aug 5, 2024

All course materials is very useful.

创建者 Regina O

Apr 11, 2024

Great classes and interesting tasks

创建者 Aathmika M

Aug 31, 2022

Good course...highly recommended...

创建者 Pathari M N

Aug 4, 2024

very informative and understanding

创建者 Margaret A

Feb 11, 2024

Fantastic learning experience

创建者 Mingchen W

Oct 22, 2021

Great! It is very useful.

创建者 Hien T L

Mar 18, 2024

Useful course for real!