Introduction to Crisis Management and Crisis Communication

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Introduction to Crisis Management and Crisis Communication

本课程是 Crisis Management and Crisis Communication 专项课程的一部分

位教师：Burton St. John

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3个模块

深入了解一个主题并学习基础知识。

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3个模块

深入了解一个主题并学习基础知识。

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初级等级

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8 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Identify the major trendlines in organizational crises and who is involved in managing them.
Identify what to do, and what not to do, in the very first moments of a crisis.
Identify how a crisis plan is put together and how it can be used both before and during a crisis.

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作业

3 项作业

授课语言：英语（English）

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本课程是 Crisis Management and Crisis Communication 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

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该课程共有3个模块

Increasingly, modern societies are witnessing crises of confidence in their institutions, whether they are for-profit, non-profit, or governmental. Today, being able to identify and manage a crisis is no longer a “nice to,” it’s essential. In this course, you’ll learn about the basics of crisis management and crisis communication, and what needs to be in an effective crisis plan. You'll also see something that is rarely discussed in detail – how organizations can effectively handle the very first moments of a crisis, and where they can make poor decisions that can have damaging consequences. You'll hear from professionals who handle organizational crises so that you are better positioned to understand the dynamics of crises. As such, this course, via structured learning activities (video lectures and quizzes), will help prepare you for the near certainty that whatever organization you work for (or want to work for) will encounter a crisis.

The world is continually experiencing crises. Today, being able to identify a crisis is no longer a “nice to;” it’s essential. In this module you’ll learn about the basics of crisis management and crisis communication.

涵盖的内容

7个视频2篇阅读材料1个作业

7个视频总计82分钟

Crisis in the Modern World15分钟
Who is Involved in Managing a Crisis? - Part 112分钟
Who is Involved in Managing a Crisis? - Part 212分钟
Key Crisis-Related Terminology13分钟
Interview: the Basics of Crisis Management and Crisis Communication – Part 1 Matt Kroll11分钟
Interview: the Basics of Crisis Management and Crisis Communication – Part 2 Matt Kroll9分钟
Interview: the Basics of Crisis Management and Crisis Communication – Part 3 Matt Kroll10分钟

2篇阅读材料总计6分钟

Course Updates and Accessibility Support1分钟
Why Do Companies Miss the Warning Signs of a Crisis?5分钟

1个作业总计60分钟

Module 1: The Fundamentals of Crisis Communication and Crisis Management Quiz60分钟

The first moments of a crisis will likely throw you into a world you’ve never seen before. So, how do you get started? We’ll show you how.

涵盖的内容

8个视频1篇阅读材料1个作业

8个视频总计99分钟

What to Do in the First Moments of a Crisis – Part 112分钟
What to Do in the First Moments of a Crisis – Part 211分钟
What to Do in the First Moments of a Crisis – Part 312分钟
Internal Communications12分钟
External Communications10分钟
Interview: the First Moments of a Crisis – Part 1 Chris Lukach16分钟
Interview: the First Moments of a Crisis – Part 2 Chris Lukach11分钟
Interview: the First Moments of a Crisis – Part 3 Chris Lukach14分钟

1篇阅读材料总计5分钟

Steps to Building an Effective Management Team5分钟

1个作业总计60分钟

Module 2: The First Moments of a Crisis Quiz60分钟

In the last module, we discussed the importance of knowing what to do (and not to do) in the first moments of a crisis. But that's not enough. You’ll need a crisis plan—we’ll see how that can come together and what you can do with it before a crisis hits your organization.

涵盖的内容

6个视频1篇阅读材料1个作业

6个视频总计69分钟

The Benefits of a Crisis Plan10分钟
The Building Blocks of a Crisis Plan10分钟
The Communication Components of a Crisis Plan12分钟
Interview: Why Crisis Planning is Important – Part 1 Tom Ciuba11分钟
Interview: Why Crisis Planning is Important – Part 2 Tom Ciuba15分钟
Interview: Why Crisis Planning is Important – Part 3 Tom Ciuba11分钟

1篇阅读材料总计5分钟

Key Fundamentals of a Crisis Communication Plan5分钟

1个作业总计75分钟

Introduction to Crisis Management and Crisis Communication Summative Course Assessment75分钟

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位教师

授课教师评分

(5个评价)

Burton St. John

University of Colorado Boulder

3 门课程2,884 名学生

提供方

University of Colorado Boulder

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已于 Mar 13, 2025审阅

Very practical lessons and ample examples. I found his view on certain matters quite interesting and different from many other sources. I appreciated that. It was quite and informative course.

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