Boost your retail skills with our concise and practical course, "Introduction to Merchandising: Driving Sales and Profitability." In just one hour, you'll learn essential merchandising techniques to increase sales and profitability. Understand the basics of consumer behavior, develop effective retail strategies, and master inventory management. Discover how to create eye-catching store layouts and displays that attract customers. With real-world examples and actionable insights, you'll gain practical skills to enhance your retail success.


您将学到什么
Analyze key concepts and benefits of advanced merchandising techniques
Analyze psychological principles governing core consumer behavior in merchandising.
Apply merchandising principles to design retail strategies and store layouts.
您将获得的技能
要了解的详细信息

添加到您的领英档案
1 项作业
了解顶级公司的员工如何掌握热门技能

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This course, "Introduction to Merchandising" offers a one-hour dive into essential merchandising techniques to boost sales and profitability. Learn the basics of consumer behavior, effective retail strategies, inventory management, and creating eye-catching store layouts. With real-world examples and actionable insights, you'll gain the skills needed for retail success.
涵盖的内容
11个视频4篇阅读材料1个作业3个讨论话题
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学生评论
60 条评论
- 5 stars
75%
- 4 stars
15%
- 3 stars
8.33%
- 2 stars
1.66%
- 1 star
0%
显示 3/60 个
已于 Nov 1, 2024审阅
I would recommend everyone to join this course and learn about Merchandising and how it work in market.
已于 Dec 4, 2024审阅
It was a really "Introduction" to find a comprehensive understanding of Merchandising. I would recommend it if you are looking for an easy understanding short course.
已于 Apr 12, 2025审阅
It was a very good experience, it was my first time to use Coursera and I really like it. Thank you.
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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