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Introduction to Strategy

Introduction to Strategy

本课程是多个项目的一部分。

位教师：Edson Ito

1,901 人已注册

包含在中

了解更多

5个模块

深入了解一个主题并学习基础知识。

初级等级

无需具备相关经验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

5个模块

深入了解一个主题并学习基础知识。

初级等级

无需具备相关经验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Understand a business scenario
Use strategic tools
Identify another player’s strategy

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

5 项作业

授课语言：英语（English）

91% of learners achieved a positive career outcome

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

此课程作为的一部分提供

在注册此课程时，您还需要选择一个特定的合作项目。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有5个模块

This course was developed for professionals from any area who wish to improve their knowledge of strategy and who intend to apply this knowledge to their personal and professional life.

The art and science of strategy is important because it offers tools to support decision making in volatile, uncertain, chaotic, and ambiguous scenarios. As a strategist, you will need to make decisions with information incomplete and often contradictory. The lack of access to information can be partially addressed with the analysis techniques that you will learn in this course. This course will be focused and will offer some of the most important tools for the elaboration of the strategy and will develop your ability to use them.

单元详情

This week's goal is to introduce the concept of strategy. We will discuss how strategy is an ancient concept, whose basic principles are the same since ancient times until today. We present the mission, vision, and values and describe the importance of understanding the external environment in which the company is inserted.

涵盖的内容

10个视频5篇阅读材料1个作业1次同伴评审

10个视频总计172分钟

Introduction to the Course6分钟
Course Organization5分钟
Strategy Concept12分钟
Mission, Vision, and Values10分钟
Elements of Strategy13分钟
External Analysis: STEP11分钟
External Analysis: 5 Forces32分钟
Online Education post-COVID8分钟
Analysis Step-by-Step13分钟
Recording of Introduction to Strategy Live Session on 21-11-11 20:07:49 [03:45]64分钟

5篇阅读材料总计170分钟

Syllabus10分钟
What is Strategy?60分钟
Mission, Vision, and Values30分钟
STEP, PEST or PESTEL analysis30分钟
The five competitive forces that shape strategy40分钟

1个作业总计25分钟

Practice quiz: Introduction to Strategy25分钟

1次同伴评审总计180分钟

Strategy and its shaping forces180分钟

In this week we will discuss the internal analysis techniques, that is, the activities directly and indirectly related to the company's purpose, and the VRIO technique, which helps us understand which of the internal resources determine the sources of competitive advantage.

涵盖的内容

5个视频3篇阅读材料1个作业

5个视频总计38分钟

Internal Analysis - Introduction2分钟
Internal Analysis15分钟
Value Chain Analysis: Primary Activities5分钟
Value Chain Analysis: Secondary Activities8分钟
VRIO Analysis9分钟

3篇阅读材料总计90分钟

Internal Analysis15分钟
How to map your industry's profit pool30分钟
VRIO Analysis45分钟

1个作业总计25分钟

Practice quiz: Internal Analysis25分钟

This week is dedicated to the study of the SWOT - TOWS technique, which allows you to identify how to use internal resources (both strengths and weaknesses) to deal with the opportunities and threats generated by the external environment. The student will realize that this technique is different from the traditional SWOT technique.

涵盖的内容

4个视频1篇阅读材料1个作业

Week 4 is dedicated to the discussion of Strategic monitoring techniques. Strategic monitoring is important because macro-environment variables change frequently. Therefore, it is important to use a professional system to identify changes, understand what they mean and how they affect the company's business.

涵盖的内容

7个视频4篇阅读材料1个作业1个讨论话题

7个视频总计179分钟

Strategic Monitoring - Introduction1分钟
Strategic Monitoring9分钟
Industry Drivers7分钟
Surprise Avoidance6分钟
Response and Adaptation3分钟
Recording of Introduction to Strategy Live Session on 21-12-02 20:08:48 [05:04]65分钟
Recording of Live Session - Introduction to Strategy on 22-11-23 12:05:27 [27:10]87分钟

4篇阅读材料总计145分钟

Strategic Monitoring30分钟
The next normal arrives: Trends that will define 2021—and beyond30分钟
Anticipating disruptive innovation45分钟
Leadership and Decision-Making40分钟

1个作业总计25分钟

Practice quiz: Strategic Monitoring25分钟

1个讨论话题总计10分钟

Strategic monitoring system10分钟

Week 5 is dedicated to the study of generic strategies, as presented by Porter. A generic strategy is a way for the company to position itself within the industry, and each of the generic strategies indicates how to use company elements to avoid direct competition against other companies that use other generic strategies.