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Launch & Optimize Multi-Channel Ad Campaigns

本课程是 Digital Campaign Management & Optimization 专项课程的一部分

位教师：John Whitworth

包含在中

了解更多

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Consistent UTM tracking and campaign structure are foundational to meaningful performance analysis across multiple advertising platforms.
Data-driven budget allocation decisions require systematic comparison of key performance indicators like CPA and ROAS across channels.
Multi-channel advertising success depends on coordinated execution, accurate measurement, and continuous optimization based on performance insights.
Effective campaign management involves both front-end setup excellence and back-end analytical rigor to maximize return on advertising spend.

您将获得的技能

您将学习的工具

Meta Ads Manager

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Digital Campaign Management & Optimization 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有2个模块

Ready to turn scattered advertising efforts into a coordinated campaign machine? This Short Course was created to help digital marketing professionals accomplish measurable, multi-platform advertising success.

By completing this course, you'll be able to confidently execute campaigns across Meta and Google Ads platforms with proper UTM tracking, analyze real performance data to identify winning channels, and present compelling budget reallocation recommendations that maximize your advertising ROI. By the end of this course, you will be able to: Apply campaign management principles to execute and track multi-channel digital advertising initiatives Evaluate advertising performance to recommend budget reallocation This course is unique because it bridges the gap between campaign setup theory and real-world execution, giving you hands-on experience with the actual tools and processes you'll use daily in digital marketing roles. To be successful in this project, you should have a background in basic digital marketing concepts and familiarity with online advertising platforms.

单元详情

Learners will master the foundational elements of multi-channel campaign management by understanding strategic principles, implementing proper tracking systems, and executing coordinated campaigns across Meta and Google Ads platforms.

涵盖的内容

3个视频2个作业

Learners will master performance analysis techniques by understanding key metrics, systematically evaluating multi-channel campaign data, and developing data-driven budget reallocation recommendations that maximize advertising ROI.