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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,243 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

KM

Jun 8, 2020

I learned too much in this course ...unfortunately it did not seem pleasant to pay for the certificate and having to download it when I thought it would be sent to my house ... anyway THANK YOU

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251 - Management of Fashion and Luxury Companies 的 275 个评论(共 1,481 个)

创建者 XURUIQI

Apr 28, 2020

I learned the basics of every business model in the fashion industry, which is very useful for me who wants to understand the marketing model of the clothing industry. This class is very usefull!

创建者 Stefania D L

Jul 16, 2020

The course is set very well. The contents are clear and very rich. The explanations are compelling and the teachers are very well prepared. The extra content is exciting. Great course. Thank you!

创建者 Melania M

Sep 27, 2017

I really enjoyed all the course because it gives a great overview of the industry. It is well structured between theory and examples / interview. Hope you create a second and more advanced course

创建者 Mutasem A

Dec 8, 2017

I love the course! I couldn't recommend it enough! Our professors instructors were a charm and their charisma will remain with me for the days to come.. You might teach me one day... Grazie! ! !

创建者 Elmira K

May 5, 2022

Amazing course, a lot of new and useful information. Tutors are not boring and great at explanation. Special thanks for case study of different companies and interviews, was very interesting.

创建者 NEUS C C

May 8, 2020

Es buen curso, aprendes de diferentes expertos y las clases son dinámicas. La forma de hacer los tests ayuda a tener varias pruebas ya que el idioma no es siempre para todos un factor positivo

创建者 Chawki E H

Jan 12, 2017

It is a very very rich course with two Professional professor , it was fun in the same time . i highly recommended this course for everyone who is intersted in fashion and luxury buisiness .

创建者 anna g

May 2, 2023

I loved this course, I learned how this business works and now I have a wider and clearer vision of this particular market that is more complex that i tought.

This course was so fascinated!

创建者 Maria I S

Jul 26, 2017

A very complete and excellent course for people interested in fashion business and how it works globally. Would definitely recommend it for people starting and that want to stay updated.

创建者 Ana P X N

Sep 18, 2020

The course was of great importance to develop a broader vision about the world of fashion and how it works.

I can only thank you for everything.

I will take to life what I learned here.

创建者 Shreya k

Dec 23, 2019

I would highly recommend this course to fashion aspirants.It has everything that you need to know about the industry.I am highly satisfied and fortunate enough to complete this course.

创建者 Somya S

Sep 27, 2020

Excellent course! I learned so much about fashion and luxury. All the videos and notes are extremely interesting and useful. Anyone who is interested in this subject should go for it.

创建者 Dominique B

Jun 24, 2017

Very interesting course. Covers many topics of the world of fashion and retail. Can be understood by anyone and gives a proper introduction to luxury companies' management. Thank you

创建者 Anastasia A

May 25, 2017

I have really enjoyed this course. It has given me a vast amount of a crucial information. The value of the all extra materials, Pinterest boards, overviews cannot be overestimated.

创建者 Margarida R

Jun 17, 2020

I loved it. Was a great way to learn and get to know better the strategies inside the luxury world and the different channels of communication that brands use to share their story.

创建者 Hamza H

Nov 12, 2015

Thank you for a wonderfully informative course. Wish the team behind it the very best. I hope Coursera and Bocconi will choose to collaborate on more courses in the coming future.

创建者 CAROLINA L L

Aug 27, 2023

El curso es bastante completo y ofrece distintos puntos de vista con los que respecta al sector de lujo. Los conocimientos se pueden adaptar a diferentes metodolgías de estudio.

创建者 Shristi

Jun 6, 2023

A wonderful experience it was. I was so stunned to know so much more and in depth about the fashion industries, its components etc. I am honored to be a part of this course. :-)

创建者 Marco M

Apr 14, 2020

Very comprehensive way to have a first understanding of the industry. Obviously is not a deep dive, everything is quite high level but it is very weel structured. Congratulations

创建者 Navid S

Sep 26, 2019

Great course for people both new and old to fashion and luxury industries. Very hands-on and interactive course content with great interviews by leading people from the industry

创建者 Ksenia Z

Jul 22, 2019

Very comprehensive and easy for understanding information is given within the framework of this course. I recommend it for the professionals close to Fashion or Luxury spheres.

创建者 rasha s

May 15, 2019

excellent content, thanks a lot for this opportunity. I am sure that with this certificate I will achieve new horizons in the field of fashion and luxury! I highly recommend it.

创建者 Amelia T

May 5, 2020

This course gave me the opportunity to deepen my knowledge of fashion system, starting from Bussiness models to communication and retail in a very engaging and interesting way.

创建者 Marta K

Dec 3, 2019

I learned a lot of this course, it was a very large supplement to my knowledge . If someone wants to get credit - you need to master the matreial with details. I recommend :-)

创建者 Aastha K

Nov 15, 2024

very informative course with helpful videos of the faculty. recommended to anyone who wants to understand the perspective of fashion brands and understand the industry better.