You may have noticed that what is new often behaves differently than what has become accepted over time, whether it is in a market, or a technology, or involves people and firms. Much research supports these general ideas, and one implication is that management of innovation often requires different approaches and skills than management in established arenas. This course helps you develop a perspective on managing innovation. That is, you will build your capability to lead and design your organization to effectively implement innovation initiatives and achieve their strategic intent.
To do this, you will learn a set of frameworks, tools, and concepts that can help you address several important challenges in managing innovation. The first regards how to successfully implement innovation efforts within established firms and alongside established businesses. A second is leadership of new product development teams. The course also covers leadership of organizational change, which is often a critical part of driving innovation initiatives forward.
Through covering these topics, the course will help you:
- Analyze innovations and their impact on organizations
- Articulate a research-informed perspective on innovation management
- Utilize frameworks, tools, and concepts to address leadership challenges that arise in innovation
We begin our exploration of managing innovation by reviewing key characteristics of new technologies and markets. We discuss how uncertainty, among other such characteristics, fundamentally affects management, strategic choices and execution of innovation initiatives. We examine how firms succeed through aligment with the needs of their technologies and markets over time, yet at the same time alignment can create inertia that acts as a barrier to change in response to new opportunities.
涵盖的内容
4个视频4篇阅读材料4个作业
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4个视频•总计44分钟
Course Introduction•4分钟
Module 1 Introduction•2分钟
Challenges in the Evolution of New Technologies and Markets•21分钟
How Organizations Succeed and Fail as Markets Grow and Change•16分钟
4篇阅读材料•总计70分钟
Course Syllabus•10分钟
About the Discussion Forums•10分钟
Module 1 Overview•5分钟
Module 1 Reading•45分钟
4个作业•总计105分钟
Orientation Quiz•30分钟
Practice Quiz for Challenges in the Evolution of New Technologies and Markets•30分钟
Practice Quiz for How Organizations Succeed and Fail as Markets Grow and Change•30分钟
Challenges in Managing Innovation Quiz•15分钟
MANAGING INNOVATION TRHOUGH AMBIDEXTERITY
小时 后完成
单元详情
We continue to focus on the challenges of managing innovation initiatives in firms which confront new technologies and markets while they simultaneously compete in established businesses. We examine the idea of organizational ambidexterity as a solution to this challenge, and cover how managers can develop and lead an ambidextrous organization.
涵盖的内容
3个视频2篇阅读材料3个作业
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3个视频•总计35分钟
Module 2 Introduction•2分钟
Ambidextrous Organizations•20分钟
Leading Ambidextrous Organizations•13分钟
2篇阅读材料•总计35分钟
Module 2 Overview•5分钟
Module 2 Reading•30分钟
3个作业•总计60分钟
Practice Quiz for Ambidextrous Organizations•30分钟
Practice Quiz for Leading Ambidextrous Organizations•15分钟
Managing Innovation Through Ambidexterity Quiz•15分钟
LEADING INNOVATION TEAMS
小时 后完成
单元详情
In the third module, we continue to focus on innovation management by focusing on teams and innovation. Teams are ubiquitous in innovation, as there is a need for high information flow and integration across functions. We start by describing common approaches to team design in product development. We specifically go into depth on how to design and lead "heavyweight" cross-functional development teams. These have been found to be particularly effective in challenging innovation situations.
涵盖的内容
4个视频2篇阅读材料3个作业
显示有关单元内容的信息
4个视频•总计45分钟
Module 3 Introduction•3分钟
Focus on Using HeavyWeight Product Development Teams•17分钟
Product Development Teams Including Heavyweight Teams Part 1•14分钟
Product Development Teams Including Heavyweight Teams Part 2•11分钟
2篇阅读材料•总计50分钟
Module 3 Overview•5分钟
Module 3 Reading•45分钟
3个作业•总计75分钟
Practice Quiz for Focus on Using HeavyWeight Product Development Teams•30分钟
Practice Quiz for Product Development Teams Including Heavyweight Teams•30分钟
Leading Innovation Teams Quiz•15分钟
LEADING ORGANIZATIONAL CHANGE
小时 后完成
单元详情
In this module, we will focus on organizational change, with emphasis on some of the reasons why people resist change. We will talk about two well-known models of organizational change and discuss strategies for effective change implementation.
涵盖的内容
5个视频2篇阅读材料5个作业
显示有关单元内容的信息
5个视频•总计44分钟
Module 4 Introduction•3分钟
Organizational Change•11分钟
Getting People to Commit to Change and Overcoming Resistance•9分钟
Choosing Strategies for Change•10分钟
A Model for Implementing Major Change•11分钟
2篇阅读材料•总计50分钟
Module 4 Overview•5分钟
Module 4 Reading•45分钟
5个作业•总计135分钟
Practice Quiz for Organizational Change•30分钟
Practice Quiz for Getting People to Commit to Change and Overcoming Resistance•30分钟
Practice Quiz for Choosing Strategies for Change•30分钟
Practice Quiz for A Model for Implementing Major Change•30分钟
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