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Map Buyer Journey

本课程是 Digital Marketing Channel Foundations 专项课程的一部分

位教师：LearningMate

包含在中

了解更多

1个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

1个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Improve content strategy by defining buyer personas and mapping content to the Awareness, Consideration, and Decision stages of the buyer journey.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Digital Marketing Channel Foundations 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有1个模块

Stop creating content and start creating conversations. "Content Strategy: Mapping Content to the Buyer Journey" is an essential course for marketers who want to move from random acts of content to a purposeful, data-driven strategy. If you've ever felt like you're on a content treadmill with no clear direction, this course provides the map. You will learn to define and use buyer personas—the foundation of a successful content plan—to transform abstract audience data into relatable human stories.

Drawing on real-world masterclasses from brands like HubSpot, Salesforce, and Warby Parker, you will learn to analyze content through the lens of the buyer journey: Awareness, Consideration, and Decision. This isn't just theory; it's a practical framework. Through hands-on simulations, you will audit existing content, identify its strategic purpose, and learn to spot the critical gaps in your content plan. By the end of this course, you will have the skills to ensure every blog post, video, and case study has a clear purpose and moves your audience one step closer to a solution.

单元详情

This module teaches marketers how to create the right content for the right person at the right time. Learners will start by understanding the "why" behind strategic content planning and the foundational role of buyer personas. They will then learn to analyze and categorize content according to the three key stages of the buyer journey: Awareness, Consideration, and Decision. The module culminates in a hands-on simulation where learners audit a list of content and map it to the journey, proving they can apply this framework to real-world assets.