我需要具备多少经验才能做这个指导项目？

您可在页面顶部点按此指导项目的经验级别，查看任何知识先决条件。对于指导项目的每个级别，您的授课教师会逐步为您提供指导。

我能直接通过 Web 浏览器来完成此指导项目，而不必安装特殊软件吗？

是，您可以在浏览器的云桌面中获得完成指导项目所需的一切。

指导项目的学习体验如何？

您可以直接在浏览器中于分屏环境下完成任务，以此从做中学。在屏幕的左侧，您将在工作空间中完成任务。在屏幕的右侧，您将看到有授课教师逐步指导您完成项目。

Analyzing Macro-Environmental Factors Using Creately

Analyzing Macro-Environmental Factors Using Creately

位教师：Jasper Albert

5,929 人已注册

包含在 Coursera Plus 中

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指导项目

在专家的指导下，学习、练习并应用工作就绪技能

4.7

（109 条评论）

中级等级

需要一些相关经验

60 Minutes

自行安排学习进度

实践学习

了解更多

指导项目

在专家的指导下，学习、练习并应用工作就绪技能

4.7

（109 条评论）

中级等级

需要一些相关经验

60 Minutes

自行安排学习进度

实践学习

了解更多

您将学到什么

Define business sector potential using PESTLE analysis and Creately
Further analyse threats and opportunities from the analysis creating a complete document model

您将练习的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

授课语言：英语（English）

无需下载或安装

仅桌面可用

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

在不到 2 个小时的时间内学习、练习和应用为就业做好准备的技能

接受行业专家的培训
获得解决实训工作任务的实践经验
使用最新的工具和技术来建立信心

关于此指导项目

By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the program Creately to explore and analyze these models. This is an important step for individuals or companies wanting to explore new markets for products or services.

We will practice critically examining external factors that could affect the business sector. You will engage in evaluating through examples and hands-on practice examining factors effecting business including Political, Economic, Social, Technological, Legal, and Environmental. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for new business or service.

分步进行学习

在与您的工作区一起在分屏中播放的视频中，您的授课教师将指导您完成每个步骤：

Use Creately as a business tool to customize our project template using Creately’s features.
Identify the Political factors and evaluate their impact in a specific sector.
Analyse the Economic Macro-Environmental factors in the specific sector.
Define and analyse the Social factors in the specific business sector.
Evaluate the Technological factors in the specific business sector and classify their threats to business.
Define and classify the Legal Macro-Environmental factors in the specific business sector.
Analyse the impact of Environmental factors on business and their application in the specific business sector.
Bring it all together to understand and assess the threat and opportunity levels in the sector and learn how to objectively classify them.