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返回到 Marketing analytics: Know your customers

学生对 Macquarie University 提供的 Marketing analytics: Know your customers 的评价和反馈

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461 个评分

课程概述

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

热门审阅

YS

Jul 19, 2022

Very intresting and rich course. I recommend it to anyone who is fond of marketing. It is very much needed for you career development

SM

Apr 11, 2020

The course was really helpful and many thing were new for me.

筛选依据：

26 - Marketing analytics: Know your customers 的 50 个评论（共 116 个）

创建者 SHUBHAM M

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Apr 12, 2020

The course was really helpful and many thing were new for me.

创建者 Bader A

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Apr 11, 2020

very informative and enjoyable subjects and inspiring videos

创建者 Juan C C M

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Jul 11, 2021

Muy buen curso y con buen apoyo de lecturas, audio y videos

创建者 Odulaja O E

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Nov 2, 2022

This is very important for the growth of any organization

创建者 Venkateswararao N D

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May 18, 2020

Excellent Course videos, training aids and survey reports

创建者 Dhanya R

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Apr 19, 2023

Very easy to understand. Everything is crisp and clear.

创建者 Bhavesh L

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May 27, 2020

Excellent course content delivered by very good tutor.

创建者 126_RAHUL K Y

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Jun 11, 2022

Really a nice course and a very interesting one too.

创建者 Cathy Y

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May 23, 2020

Simply taught yet practical and effective course!

创建者 GERARDO A S G

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May 20, 2024

Excelente curso, muy detallado y bien explicado.

创建者 Benedictus A

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Sep 6, 2023

A course with outstanding and Excellent Content.

创建者 Naira Y

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Apr 28, 2025

I want to pay and get my certificate now

创建者 ROCKY K

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Nov 19, 2021

it was very educational. I learnt a lot

创建者 thuyld6

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Nov 29, 2025

this course is interesting and useful.

创建者 Tran D T

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Sep 12, 2025

Good course for research and analytic

创建者 Tejas S

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Jun 22, 2023

Very insightful and comprehensive...

创建者 Dr V G

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Jul 27, 2020

OK, I learned and Sharpen my skills

创建者 ARYAN D

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Nov 21, 2021

VERY INFORMATIVE AND BRAINSTORMING

创建者 Dr. S M

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Jul 5, 2020

Outstanding course. Very impressed

创建者 eshy j

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Dec 8, 2020

Very helpful videos and resources

创建者 Lai K P

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Jul 5, 2020

Very informative and very useful

创建者 Bhavesh P

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Jun 1, 2020

good marketing skills mentioned

创建者 Simon J A H

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Nov 8, 2020

Easy course very informative

创建者 Viral t

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Jun 10, 2020

excellent course great going

创建者 Emilia I

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Apr 23, 2021

Very well structured course