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返回到 Marketing analytics: Know your customers

学生对 Macquarie University 提供的 Marketing analytics: Know your customers 的评价和反馈

4.7
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444 个评分

课程概述

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

热门审阅

NR

Feb 12, 2025

A really appreciable effort by the course instructor. Great communication style and an excellent display of knowledge. I learned a lot being a non marketing professional.

RS

Oct 16, 2020

I got more knowledge from this course. Now I have got a Knowledge about Big data, how to know coustomer and how to handel the customers.

筛选依据：

51 - Marketing analytics: Know your customers 的 75 个评论（共 110 个）

创建者 Rabia K

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May 26, 2022

Very good and Successful.

创建者 SARWAM S

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Nov 2, 2021

Very informative modules.

创建者 Preetam D

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Apr 9, 2022

Superb

Useful

Informative

创建者 Lorena P

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Oct 12, 2020

Excellent Course. Thanks

创建者 harshit v

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Sep 2, 2020

Very informative course

创建者 Mohamed

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Jun 5, 2020

This is a great course.

创建者 ROOPALI R

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Apr 17, 2020

Very nicely explained!

创建者 Carmen M d R C C

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Mar 29, 2021

Exelente Curso Online

创建者 Vinod K R

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Apr 10, 2020

good course thank you

创建者 Mohd R b M A

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May 29, 2020

an eye opener course

创建者 DI T

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Nov 30, 2023

clear and well done

创建者 SHUBHRODEEP P

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Sep 12, 2021

Best course ever!

创建者 Anwesha D

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Sep 11, 2021

Awesome Course!!

创建者 FERNANDO M D M

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Jul 31, 2024

Excelente curso!

创建者 AMIT N

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Nov 8, 2021

very good course

创建者 Martinez, F

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May 4, 2023

Fue muy bueno

创建者 charity.ottis

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Apr 28, 2023

SATISFACTORY

创建者 Jignesh J

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Jul 10, 2020

Very Useful

创建者 Hemant D

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Oct 20, 2020

excellente

创建者 CARLOS J M A

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Apr 26, 2025

excelente

创建者 Abhik S

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Nov 1, 2022

excellent

创建者 Amelia S

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Aug 30, 2020

inspiring

创建者 Flt L G R

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Jul 3, 2020

THANKS...

创建者 Selim A

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Jun 5, 2023

perfect

创建者 Shreyasi P

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Sep 12, 2021

Awesome