Name: Marketing analytics: Know your customers
Brand: Macquarie University
Availability: OnlineOnly
Rating: 4.7 (109 reviews)

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学生对 Macquarie University 提供的 Marketing analytics: Know your customers 的评价和反馈

4.7

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444 个评分

课程概述

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

101 - Marketing analytics: Know your customers 的 110 个评论（共 110 个）

创建者 Anwesha D

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Jul 30, 2021

Great

创建者 Amjad M

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Mar 31, 2020

good

创建者 Sasha M

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Mar 17, 2021

Some of the links in the resource section need to be revised as the content they are linked to is no longer available and there are questions in the quizzes that are linked to these resources.

创建者 Francesco P

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Aug 23, 2024

Avere a disposizione del materiale per studiare (i.e. slides) sarebbe stato molto utile. Non tutti i materiali ernao disponibili ed alcuni molto datati (14 anni e piu')

创建者 Gerardo V

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Aug 5, 2023

It's good when the teacher speaks, but too many out of class reading.

创建者 Anoop

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Mar 20, 2020

It was a great experience

创建者 AMAN V

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Jun 25, 2020

nice

创建者 Suzanne M

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May 2, 2024

I was unable to access several of the videos or articles through Coursera. it was requiring a password to the actual university the course was through. Additionally, the articles were dated 5-10 years old. This was clearly a course that was dusted off the shelve. Having said that, I did enjoy the basics of the lecture.