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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Theory 的评价和反馈

4.5
4,813 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

筛选依据:

926 - Digital Marketing Analytics in Theory 的 950 个评论(共 1,165 个)

创建者 Samyaraj D

Sep 3, 2017

Liked the fact that the most relevant aspects of marketing was offered

创建者 PAOLO C

Jun 4, 2020

Excellent course. i would have liked to go deeper in some real cases

创建者 Tanja T

Apr 16, 2020

bit out of date as it's 2020 now and most examples are from 2015/2016

创建者 Vanessa D M

Mar 9, 2020

Great class and lots of information to easily understand the concept.

创建者 Iveta E

Sep 25, 2019

Easy to follow, quite a lot of new information regarding the subject.

创建者 Fabiola H G

Sep 5, 2020

Great articles and supplemental readings to complement the lectures

创建者 Anidhya B

Aug 11, 2020

Best platforms to enhance the knowledge towards digital marketing.

创建者 Koushik K

May 30, 2020

Full of theory, so it was a bit too hard to process so much of it

创建者 Filippo C

Jan 5, 2020

Good overview of the theory behind analytics in the digital world

创建者 Nacer F S

Jul 10, 2017

Too technical but hopefully the next course will do some practice

创建者 Ajay K S

Sep 18, 2020

Still waiting for Honors. Nice content. Knowledgeable Professor.

创建者 Angel A

Nov 25, 2015

great course, very good insights about the new marketing reality

创建者 Stuart W

Jun 22, 2016

Excellent course with concise and well articulated content.

创建者 Ana L G U

Jul 2, 2017

Very good overview of the digital marketing trends so far.

创建者 Pedro M

Jan 6, 2020

Good thoughts but lack of cases and exercise applications

创建者 George T

Feb 26, 2020

The course is well organized, and good for the beginner.

创建者 Dan S

Feb 11, 2020

Good course, relevant references and a good instructor.

创建者 Seif A

Feb 10, 2018

Great Course but needs updating since it is 4 years old

创建者 Victor C

Aug 8, 2016

It's great to learn from the Head of Google Analytics.

创建者 Raj

Sep 25, 2019

Excellent compilation of resources for easy learning.

创建者 Nkululeko S M

Aug 14, 2018

Enjoyed the course, all concepts nicely explained.

创建者 Irene P

Oct 17, 2020

Very well explained but a little bit too theory.

创建者 Michal H

Aug 9, 2015

Not very demanding, straightforward, insightful.

创建者 Beth H

Aug 25, 2018

Enjoyed this course, though a bit dry at times.

创建者 Graziana M

Mar 14, 2017

The course was very interesting and inspiring