Decent, but you can't expect everything about the topic, it's very limited. If you think that you can learn enough about Digital Analytics with this course alone, then you are fooling yourself. The topic is too wide in reality and in this course its hardly 5%

I liked the high-level approach of this course, but I wish the assignments would be more specific and allow us to discover some of these analytics tools more in details. 1-2 examples could have been used to let us go through these tools or metrics.

Good content. However most of the course materials were too old, which has been more than a decade ago. Is ok to learn some of the history but would appreciate most latest updated course material as to reflect with the current demanding market.

I thought the subject matter was really interesting. I'd love for this course to be updated. It's a few years old now and could use some recent examples, as well as discussion around current trends and tactics.

It is good intro of concepts and models for digital analysis. However I do hope to see more in depth knowledge about data, models or even more examples of how to conduct a good marketing analysis.

Decent overview of the topic but rather facile. The written transcripts do reflect the lectures well - the instructor should take the time to review the transcripts so they reflect his thoughts.

The course is a good introduction into marketing terminology and some instruments, although lacks the essence of analytics - what are the questions to be answered and how they could be answered.

I found that the five points to learn for each module become overly distracting. I hope the course doesn't face any constraint to get the five points. Otherwise, the course is fairly good.

This course gave me much information about digital tools used in practice which is really applicable. However, lecture videos were not sufficient and had to do lots of secondary research.

I think several modules are outdated based on the years of reference used for describing the digital transformation. The discussions and particularly the readings are also outdated.

To be completely honest I am slightly disappointed. My expectations were much higher, and the course has not been updated unlike Marketing In a Digital World with constant updates.

Its simply an overview and basics on Data Analytics. Good for a complete fresher or beginner or someone interested in changing career and want to explore options in Data Analytics.

The contents seems repeatedly in different weeks, ends up there is limited new learnings from this course in general. Some assignment questions do not smartly asked

a lot of reading existing content, less from the master himself :).. was hoping to get more business case examples. still, an amazing introductory course. thank you

It's a good course but its very light. I feel it has two weeks worth of content and can be merged with the next course. It's too basic to standout on its own.

This course was poorly organized and didn't have any good concrete examples compared with the other courses in this specialization. The instructor is boring.

I think there were too many repetitions in the course lessons and it would have been better to have more video lectures as compared to so much text reading.

The course should give more practical examples. Most of these slides can be summarized into a single page word document that needs no further explanation.

I suggest including more practical examples in the videos in order to further understand the theory. Also, some concepts are mentioned but not explained.

so boring , too much articles and few real examples and explanations, and the professor cannot speak fluently which influence the quality of the course.

Not nearly presented in as interesting as a way as the first class was. The instructor was very boring and few real world examples were given.

The course is much too easy, to my mind. Some more practical exercises or more readings in fundamentals could be a nice addition.

This course is missing case studies to relate all the theory he gives to real life. The first module was better produced by far.

Some of the videos are repeeteive and really takes your interest out. Also, could have included some more examples or cases.

It could be more simple to understand, sometimes they use specific words that for the beginners could be a bit difficult.