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返回到 Digital Marketing Analytics in Theory

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Theory 的评价和反馈

4.5
4,813 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

筛选依据:

1101 - Digital Marketing Analytics in Theory 的 1125 个评论(共 1,165 个)

创建者 Tarek A A

May 25, 2020

the course needs to be updated with new examples from the year 2020

创建者 michael g

Dec 27, 2015

well organized but need more assignments and practical assignments

创建者 Jose C

Sep 17, 2020

More practical examples would help understand better the theory.

创建者 vinodkumar

Dec 6, 2018

It just give the overview and basic knowledge about analytics.

创建者 Andrew O

Feb 4, 2018

Really could have been added to the next course in the series.

创建者 Arvy S

Feb 12, 2016

Good class but very little case studies or real world example.

创建者 Nikhil N

Apr 5, 2018

It is a good course but theorey lacks the backing of examples

创建者 Kyla B

Apr 3, 2016

I don't like the peer review. I don't find it helpful at all.

创建者 Михаил Ф

Sep 29, 2015

This course is good introduction in digital marketing.

创建者 ASHRAF - K

Apr 21, 2020

very knowledgeable course for the digital marketing.

创建者 Vikram R

May 29, 2016

Informative, but needs more challenging assignments.

创建者 Percy N

Jun 13, 2020

I found the course to be very generic... and basic.

创建者 LI T

Dec 16, 2018

The knowledge is quite generic, no in-depth view.

创建者 Mohamed E H

Jul 15, 2020

Outdated course materials, articles and readings

创建者 Tanaisha P

Jan 13, 2019

Very average, I don't like the way it was taught

创建者 Andrew S

Mar 10, 2016

This was a good course, but a bit elementary.

创建者 Vittal P

Apr 13, 2025

lectures could be more detailed and clear

创建者 Sepehr v

May 13, 2021

some concepts were not explained clearly.

创建者 LASMYR E

Aug 28, 2019

Good theory, may need to be updated soon.

创建者 DAVID D

May 13, 2016

sometimes is dense, a little bit boring

创建者 Kareem K

Jan 7, 2022

Very informative but it is theoretical

创建者 Konrad J

Aug 29, 2020

Slow and boring professor, content ok.

创建者 Issa M

Nov 7, 2016

Was Super Boring Course Im sorry.

创建者 Kavisha G

Aug 5, 2020

I haven't got the certificate.

创建者 Abhijeet S D

Jun 23, 2020

Instructor audio is very low