中
This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities.
Foundations of Marketing Practice for Non-Majors
了解顶级公司的员工如何掌握热门技能
该课程共有4个模块
In this module you can find the course syllabus and we will begin to learn about the fundamentals of marketing.
涵盖的内容
3个视频6篇阅读材料2个作业
In this module, we will begin to learn about strategic-level marketing planning.
涵盖的内容
2个视频1篇阅读材料2个作业
In this module, we will begin to learn more about the marketing environment and marketing research.
涵盖的内容
2个视频1篇阅读材料2个作业
In this module, we will learn about consumer behavior and the STP (segmentation, targeting and positioning) process.
涵盖的内容
2个视频1篇阅读材料2个作业
为学位做准备
学习 University of North Texas 的这个 课程，您可以预览相关学位课程计划中的主题、材料和授课教师，以便您确定该主题或大学是否适合您。
位教师
授课教师评分
4.6 (6个评价)
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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