中In this course you will gain insights into content marketing management, focusing on product creation, management, and branding strategies. Delve into pricing strategies like customer value, cost-based, and competition-based pricing, and learn the best approaches for product launches. Understand the product lifecycle, deliver value through pricing, and master distribution channels for optimal market reach.
Marketing Management Essentials: Price and Place
您将学到什么
Understand the product lifecycle
Learn how to deliver value to customers by discussing main pricing strategies
Acquire insights in distribution channels
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
1 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
该课程共有1个模块
In this course, we will learn about the comprehensive aspects of content marketing management, including the essentials of product creation, product management, and branding strategy. We will delve into the intricacies of defining the right price and identifying the ideal place to sell our products or services. We will also cover various pricing strategies such as customer value pricing, cost-based pricing, and competition-based pricing, as well as the specific strategies needed when launching a new product.
涵盖的内容
2个视频5篇阅读材料1个作业
位教师
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状态：预览IE Business School
状态：预览S.P. Jain Institute of Management and Research
状态：预览IE Business School
状态：预览IE Business School
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