Name: Marketing Strategy Capstone Project
Brand: IE Business School
Availability: OnlineOnly
Rating: 4.6 (13 reviews)

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学生对 IE Business School 提供的 Marketing Strategy Capstone Project 的评价和反馈

4.6

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118 个评分

课程概述

The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. Review each week’s theory and concrete the takeaways with quizzes aimed at reinforcement of the concepts. After reviewing the material learned you will be asked to analyse the case study: ¨Hotel Ipsum: A Marketing and Commercial Strategy to Survive.¨ Now it’s time to put what you’ve learned to the test! Hotel Ipsum’s General Manager, Rafael Escobedo, is faced with a dilemma: Despite his hotel doing fairly well in terms of sales and profitability, Rafael’s Board of Directors are not satisfied and are demanding an improvement in results. Now it’s up to you to create Rafael’s Marketing Strategy. The outcome could mean one of two things: praise from his Board of Directors…or unemployment! Along with the Capstone are discussion forums, quizzes and peer reviews to aid you in your understanding of the theory given throughout this Specialization. Share your thoughts, ideas and debate with other like-minded learners from all over the globe with the same interest in expanding their marketing knowledge....

1 - Marketing Strategy Capstone Project 的 13 个评论（共 13 个）

创建者 Dan O

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Jan 14, 2020

The course is fine but the shortcoming is that there are no sufficient peers in the cohort to grade the assignments and you are rolled over to the next cohort. The teaching staff is completely nonexistent for support and even if they have the label of "moderators" in forums they do not pick up any question or request for support, they do not even advise - this goes very close to rudeness.

创建者 Andrea A

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Jan 9, 2020

Terrible.

创建者 Judhajit S

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Oct 12, 2023

Excellent and highly engaging course. Thank you!!!

创建者 Roberto J G C

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Jul 5, 2022

This is an amazing course and I would recommend it to anyone who's starting with marketing journey. Also, I can't praise enough the teachers, they were brilliant and anyone who decide to IE Business School will definitely learn a lot from them. Thank you once again and I hope I'll enjoy in some of your other courses too.

创建者 Amila V M

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Sep 26, 2018

创建者 Neeraj C

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Aug 27, 2020

I am among the top in my PGP class and even in the office because of the learning from the IE University and Coursera

创建者 Shaurya s

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May 30, 2020

amazing practical exp.

创建者 Pawan K

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Aug 12, 2020

Great Experience..!!!

创建者 P S A

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Jun 23, 2020

good one.

创建者 Ahlam M A

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Oct 28, 2024

创建者 Edison D L

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Nov 7, 2020

Great opportunities for students to learn how to practically build a marketing strategy in a real world situation.

Will be much better if the final assignment is graded by a moderator/lecturer/teaching assistant instead as this would weed out many of the plagiarised work or peers who mark carelessly.