good

I had read many books and articles about the Marketing Plan, there was always a gap for a course that would practically explain all the information related to the Marketing Plan. This course was exactly what I wanted. I think that the course will improve by adding more examples.

Great Class. You really need to hold yourself up to the standards you want and there isn't much guidance in the way for format. Peer graded assignments provide easy grading but no real feedback on the work you've submitted.

The course was in my opinion the best one out of the 4 course but the english subtitles were often wrong.

The course content is very good but the forums could be more active.

great formative course, but it needs more in the practical part.

Good presentation and performance,,,Thanks

great

This is the first subscription I cancelled. It was very difficult to get into the content. I also tend to have an issue with peer reviewed assignments and this course had multiple peer reviewed assignments. You are at someones mercy if you can even get someone to review it.

Very little content. There is more intro music than useful info. The take aways would fit easily on 1/2 page. There are hundreds of websites that offer better, more condensed marketing info...and they are all free.

1. Introduction This marketing plan outlines the strategic approach to promoting and growing the business, including financial projections, expected results, and implementation strategies. 2. Itemized Budget The following table presents an estimated budget for the recommended marketing activities: Marketing Activity Estimated Cost ($) Social Media Advertising 5,000 Influencer Partnerships 3,500 Email Marketing Campaign 2,000 Search Engine Optimization 4,000 Promotional Discounts 3,000 Market Research 2,500 Event Sponsorships 4,500 Public Relations Efforts 3,000 Total Estimated Cost 27,500 3. Forecast of Incremental Sales Based on the projected impact of the marketing initiatives, the estimated incremental sales growth is as follows: Month Projected Sales Increase ($) Month 1 10,000 Month 2 12,500 Month 3 15,000 Month 4 18,000 Month 5 22,000 Month 6 25,500 Total 103,000 4. Pro Forma Financials a. Gross Sales Projected total revenue: $150,000 b. Selling Cost Estimated at 10% of gross sales: $15,000 c. Net Sales Gross Sales - Selling Cost = $135,000 d. Less: Cost of Sales Cost of production, logistics, and distribution: $50,000 e. Gross Margin Net Sales - Cost of Sales = $85,000 f. Variable Costs Related to Marketing Plan As per the itemized budget: $27,500 g. Net Contribution Gross Margin - Marketing Costs = $57,500 5. Implementation Strategy This plan will be executed in phases: Phase 1: Market research and campaign development. Phase 2: Launch of promotional campaigns across digital and traditional channels. Phase 3: Performance monitoring and adjustments based on data insights. 6. Conclusion The marketing plan's financial projections suggest a positive return on investment, with incremental sales growth surpassing marketing expenditures. These insights provide a foundation for monitoring performance and optimizing future marketing strategies. Adjustments can be made based on real-time data to maximize efficiency and profitability.

The way this course is designed and professors articulate subject, it is just awesome.

Great learning experience. Very interesting course with real life examples and cases.

I could learn fundamental knowledge to plan the marketing strategy, thank you.

Honestly, mind-blowing, I am really happy and thankful.

Genial como todos! Excelente profesor e invitados!

It's one of the best courses I've ever seen

The content is really valuable and useful!

Great course and profesional instructor.

Спасибо за полученную информацию

the best of all in the pack

well needed course

Great course!

Very helpful