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学生对 IE Business School 提供的 The Marketing Plan 的评价和反馈

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486 个评分

课程概述

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....

热门审阅

RM

Feb 23, 2017

Really involved and detailed. Actual strategies discussed and not just theories. Quite a few videos and external resources. I learned so much from this course.

RS

Feb 6, 2023

Great learning experience. Very interesting course with real life examples and cases.

筛选依据：

76 - The Marketing Plan 的 92 个评论（共 92 个）

创建者 Igor K

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Jun 26, 2021

Nice course

创建者 Yuvanesh B

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Aug 2, 2024

excellent

创建者 Жарылкап А Е

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Oct 20, 2024

Отличнг

创建者 Нұрман Н Б

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Oct 20, 2024

Круто

创建者 Basma W

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Mar 13, 2022

Great

创建者 Patel S S

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Jan 18, 2023

OK

创建者 Yu-Ching C

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Jul 18, 2021

The professor explained each phrase of the marketing plan clearly. It would be great if students can have professional review on their assignment besides peer-graded review.

创建者 Shivangi M

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Sep 12, 2023

The case was great, as was the course. I wish there was a way to hear comments from the professor on a few submissions after completing the assignments.

创建者 Osei F

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Feb 26, 2021

i have learnt alot about marketing plan and other important things concerning marketing

创建者 Varinder P S

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Sep 23, 2021

The content and the instructor and the course is very clear and mind mapped very well.

创建者 Худоярова С

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Dec 20, 2024

очень хороший курс

创建者 Mohit K S

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Sep 22, 2024

learned a lots

创建者 Hnin N H

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Jan 10, 2021

Great....

创建者 Martial B

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Apr 23, 2022

Was supposed to be advanced course in Coursera, but to be honnest was more for beginners.

From the course itself : despite the SWOT analysis, no real tools given to you to allowi fine tuning your digital / off line marketing plan.

Submission was also a real nightmare as the system identify copy paste and did not allow you to copy your homeworks. A real lake of time.

I do not recommend

创建者 Carmen L G

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Dec 11, 2024

The awful accent makes it hard to follow

创建者 Ahlam M A

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Oct 31, 2024

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