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Measure and Monitor Brand Presence Online

本课程是多个项目的一部分。

位教师：John Whitworth

包含在中

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2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Brand measurement needs both quantitative metrics and qualitative insights (sentiment, perception) for complete health.
Social media monitoring means systematic data capture: proper search parameters, filtering relevant mentions, organizing into trackable formats.
Brand presence tracking requires consistent methodology and structured documentation that enables ongoing analysis and trend identification.
Brand monitoring improves when measurement frameworks combine real-time social media capture with periodic qualitative assessment methods.

您将获得的技能

您将学习的工具

Customer Relationship Management (CRM) Software

要了解的详细信息

可分享的证书

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了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

此课程作为的一部分提供

在注册此课程时，您还需要选择一个特定的合作项目。

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获得对主题或工具的基础理解
通过实践项目培养工作相关技能
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该课程共有2个模块

Did you know that businesses using AI-powered lead management experience up to 50% higher sales productivity? Automating lead tracking and funnel optimization can transform how marketing teams drive revenue.

This Short Course was created to help professionals in this field master lead management automation and performance funnel optimization to drive revenue growth and operational efficiency. By completing this course, you will be able to use CRM tools to manage leads, automate updates, and analyze funnel performance to identify bottlenecks and improve conversion rates—skills you can immediately apply to create smarter, faster marketing pipelines. By the end of this 3-hour long course, you will be able to: Apply CRM capabilities to import new leads, update their status, and create associated tasks. Analyze a performance funnel report to calculate conversion rates and identify bottlenecks. This course is unique because it combines AI-driven automation with practical CRM strategies, teaching you how to optimize every stage of your marketing funnel for greater visibility, agility, and measurable growth. To be successful in this project, you should have: Basic digital marketing knowledge CRM platform familiarity Understanding of sales processes Spreadsheet management skills

单元详情

Learners will distinguish between different measurement approaches for brand awareness, understanding when to apply quantitative metrics versus qualitative insights in real-world brand monitoring scenarios.

涵盖的内容

2个视频1篇阅读材料2个作业

2个视频总计10分钟

Brand Measurement Matters for Digital Marketing Success3分钟
Implementing Brand Measurement Frameworks in Digital Marketing 7分钟

1篇阅读材料总计8分钟

Recognizing Quantitative and Qualitative Brand Measurement Methods8分钟

2个作业总计20分钟

Create a Brand Measurement Framework for Your Organization15分钟
Brand Measurement Methods Knowledge Check5分钟

Learners will systematically apply social media monitoring tools to capture and organize brand mentions into structured tracking systems that support ongoing analysis and strategic decision-making.