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返回到 Measure and Optimize Social Media Marketing Campaigns

学生对 Meta 提供的 Measure and Optimize Social Media Marketing Campaigns 的评价和反馈

4.9
1,903 个评分

课程概述

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

热门审阅

SE

Dec 27, 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

RR

Jan 28, 2021

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

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76 - Measure and Optimize Social Media Marketing Campaigns 的 100 个评论(共 463 个)

创建者 Stefanos K

Jan 21, 2021

Great course and Anke is the best. The first part of the course was a bit frustrating and the quiz had long questions and answers but overall it was great!

创建者 Mujtaba H

May 21, 2022

Good for evaluating your campaigns result .Good instructer (Anke..),I really love this course and all courses in this marketing specialization.Thank you

创建者 Hope W

Sep 17, 2022

Very informative and helpful. I now have a clearer understanding in my approach and the insightful information necessary to give a great presentation.

创建者 Pamela W

Jan 16, 2021

Outstanding information! Anke is so easy to listen too!

I am very disappointed that the final course and certification is not ready! When can I finish?

创建者 Brooke D

Apr 2, 2022

I learned a lot in this course. It was informative and easy to understand. The hands on projects really helped further my understanding of marketing.

创建者 Ishfaq H

Feb 19, 2021

a very good course. easy to keep pace with, the tutors are clear and concise and you get options to review videos easily when answering the quizzes.

创建者 Moises G

Sep 11, 2021

In this course I could feel the security that I am learning what is necessary to enter this work environment with the correct tools and knowledge.

创建者 Fawad A

May 20, 2023

It's a great course. If you are interested in learning more about the effectiveness of advertising, I would highly recommend taking this course.

创建者 Sheryl C

Oct 22, 2021

Some calculations and terms to be familiar with. These are useful when planning a campaign an ensuring you are making the most of your budget.

创建者 Shawn K

Apr 27, 2021

This was a very interesting course. As a teacher I have taken lots of courses on data and research. I think this one was my favorite though.

创建者 Nicole M

Jan 13, 2021

I really enjoyed this course. The templates and summaries were especially helpful for when we take what we learned out into the real world.

创建者 Janette F

Jan 8, 2021

The instructor gave clear instructions. I am not good at math but I was able to understand the concepts presented in this class. Very good!

创建者 Kemal E G

Jan 10, 2021

well it was seeming daunting till the instructor speak..

great infos i got and now feeling better to try dive in to digital marketing world

创建者 Domingo M

Feb 20, 2023

Great info about how to measure the results and then optimize the campaigns to produce the best results for a client or for your business

创建者 Francisca S

Aug 29, 2022

Really interesting information about how to analize data information get through advertising on social media platforms. Recomended 100%

创建者 Magda G S

Jan 13, 2021

This course is amazing! It helps you have a better understanding of what metrics are valuable & how to communicate results! Thank you!

创建者 Emad E F

Jan 14, 2024

Meta Courses are invaluable and have helped me to get a holistic overview of the digital marketing essence, a learner should have.

创建者 Louis

Mar 27, 2021

Ha sido una experiencia muy gratificante, realmente he aprendido muchísimo. Gracias a los tutores y compañeros. Éxitos para todos!

创建者 Ibrahim M A

Mar 15, 2021

The presenter was great and facilitates the material, on the other hand, all the subjects were fruitful and enhanced my knowledge.

创建者 Nken J B

Jan 18, 2023

Amazing course. I learned everything I need to be an excellent social media marketer as well as a mastering of Meta ads platform.

创建者 Sandra G

Mar 24, 2021

I love Anke and how she presents. I think it is great she always names various websites/companies that can assist with the work.

创建者 Rafael S A

Feb 8, 2023

An excellent course, very well run where I learned key elements for my professional development. thank you very much coursera

创建者 Mikko

Mar 31, 2022

Extremely informative. I love learning about the best practices- what to do and what not to do. This course was very helpful.

创建者 Farnaz

Apr 16, 2023

For those who have never studied digital marketing before, this course is incredibly useful and surprisingly easy to learn.

创建者 Raúl A M P

May 15, 2021

Ha sido un proceso arduo lleno de compromisos y ante todo de una gran motivación para continuar avanzando.

Muchas gracias.