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返回到 Measure and Optimize Social Media Marketing Campaigns

学生对 Meta 提供的 Measure and Optimize Social Media Marketing Campaigns 的评价和反馈

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1,903 个评分

课程概述

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

热门审阅

SE

Dec 27, 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

RR

Jan 28, 2021

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

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151 - Measure and Optimize Social Media Marketing Campaigns 的 175 个评论（共 463 个）

创建者 Alyssa F

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Mar 6, 2023

Very thorough! Learned a lot and am excited to prepare for the next course!

创建者 Zaki B T Z T

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Jul 9, 2022

Amazing is a small word to describe it. Professional and useful. Thank you.

创建者 Wesam H

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Jun 9, 2022

i just wished it had more than one ad manger simulation and more practising

创建者 Calista P

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Dec 20, 2020

Very valuable key points of learning and data analytics for Marketing field

创建者 Chin K L

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Aug 8, 2021

Excellent course on measure and optimize social media marketing campaigns

创建者 TRI W A

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Jul 17, 2024

A had great course and examp practice. Makes me excellence than before.

创建者 badin m

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Apr 20, 2023

Yohh this is a very dificult course but i tried and made it. Thanks you

创建者 Asiia K

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Nov 18, 2022

Loved the material and the personalized kind of approach to present it.

创建者 Elisabeth S

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May 5, 2021

Very insightful and concise, with great examples to support the points!

创建者 Jana E H S

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May 6, 2023

i really liked this course it helped me a lot as social media marketer

创建者 SUPUN P

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Apr 11, 2023

Excellent Course.! I am recommended to you also try to do this course.

创建者 Ameghay A

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Nov 19, 2022

I enjoyed the course and how it was explained well. Thank you so much!

创建者 Said A W

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Nov 8, 2021

Very practical and meaningful, Thank you dear respected Anke Audenaert

创建者 David T W T

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Oct 22, 2021

Right level of overview and technical level of information. Excellent

创建者 Vandy G 魏

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Sep 10, 2023

It is good to learn about measurement and how to present the report

创建者 Kyriaki K

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Jan 14, 2022

Amazing course for beginners who want a step by step learning tool.

创建者 Thisarangi S

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Jul 31, 2025

I had no idea about the marketing , this course helped me a lot !!

创建者 Meiqi J

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Dec 29, 2021

I love this course, the examples are really applicable and useful

创建者 Md S

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Jan 21, 2022

I learn somethinks from this course.Really its my big achivement

创建者 Robert H

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Dec 6, 2021

Fantastic instructor. Slides were on point and easy to follow.

创建者 E. F

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Aug 2, 2023

Perfeito, alguns problemas de tradução, mas fácil de resolver.

创建者 Trang N

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Apr 27, 2021

perfect, it was easy to understand and really helpful. Thankss

创建者 Sangdeun I (

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Mar 13, 2022

Super quality class and helpful for measuring ads your works.

创建者 King L

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Jul 2, 2021

everyone should check this course out if they are a beginner.

创建者 muhammad z

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Oct 6, 2022

Very helpful in understading how to communicate the results