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Equip yourself with the skills to gather and interpret market data, assess the competitive landscape, and generate innovative product ideas. This course focuses on identifying market gaps and opportunities through thorough research and competitive analysis. You'll learn to apply B2B market research methodologies using Microsoft tools, analyze enterprise customer needs and market trends, and complete a final project demonstrating your ability to conduct impactful research. Delve into consumer behavior and segmentation, create buyer personas, and master competitive analysis techniques. Understand the unique dynamics of the AI product market, including data ecosystems and regulatory influences. This course empowers you to make data-driven decisions and develop strategies that address real market needs.
您将获得的技能
- Customer Analysis
- Business Marketing
- Market Opportunities
- Market Analysis
- Customer Insights
- Market Research
- AI Product Strategy
- Market Intelligence
- Data Analysis
- Product Strategy
- Persona Development
- Competitive Analysis
- Consumer Behaviour
- Product Development
- Business Research
- Innovation
- Target Market
- Competitive Intelligence
- Gap Analysis
- Data-Driven Decision-Making
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
In this module, you will learn how to effectively apply market research techniques to make informed product decisions and drive success.
涵盖的内容
6个视频12篇阅读材料4个作业1个讨论话题2个插件
In this module, you will explore the world of consumer behavior, learning to analyze their motivations and segment the market for targeted product strategies.
涵盖的内容
5个视频11篇阅读材料4个作业
In this module, you will become proficient in the art of competitive analysis, uncovering key insights about your rivals to gain a strategic advantage.
涵盖的内容
9个视频12篇阅读材料5个作业3个插件
This module will help you understand the exciting world of AI product management. We'll explore the unique challenges and opportunities in this rapidly evolving market. You'll learn how to analyze the competitive landscape, evaluate consumer trust, and navigate the complex regulatory environment. By the end of this module, you'll be well-equipped to tackle the challenges and opportunities of bringing AI products to market.
涵盖的内容
4个视频5篇阅读材料5个作业1个插件
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
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学生评论
30 条评论
- 5 stars
80%
- 4 stars
16.66%
- 3 stars
0%
- 2 stars
3.33%
- 1 star
0%
显示 3/30 个
已于 Sep 17, 2025审阅
Excellent course with foundational skills that can be applied to current market evolving landscape!
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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