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University of California, Irvine

Mobile Marketing, Optimization Tactics, and Analytics

Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform - Explore the various methods to enhance a mobile experience - Analyze and optimize marketing efforts to improve business outcomes - Develop a digital marketing plan designed to meet your goals and objectives

状态:Performance Metric
状态:Key Performance Indicators (KPIs)
初级课程小时

精选评论

MM

4.0评论日期:Apr 4, 2021

I enjoyed the course, however there is a room for improvement if you can add more videos to complement the notes provided.

AS

4.0评论日期:Aug 19, 2023

All the topics in this course related to mobile marketing were well-explained!!

AP

5.0评论日期:Apr 21, 2024

Excellent course outlining digital strategy, marketing plans and knowledge of mobile marketing, optimization and analytics.

所有审阅

显示:8/8

Mapula Makwela
4.0
评论日期:Apr 5, 2021
Nikki Dixon
5.0
评论日期:Sep 28, 2021
akhil chhetri
5.0
评论日期:Mar 20, 2023
Amina Saeed
4.0
评论日期:Aug 19, 2023
Elizabeth Nina Calle
3.0
评论日期:Mar 3, 2021
Angela Petta
5.0
评论日期:Apr 22, 2024
Ezgi Karadeniz
5.0
评论日期:Nov 1, 2025
Leena Leanne Morris
2.0
评论日期:Mar 17, 2025