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Sports Marketing and Today's College Athlete

Sports Marketing and Today's College Athlete

位教师：Dr. Hank Boyd, Esq.

包含在中

了解更多

3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

An understanding of the changing landscape of NIL rights
An understanding of school choice and contract language to make the most of your student-athlete journey
How to effectively market student-athlete personas

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

5 任务¹

AI 评分请参见免责声明

授课语言：英语（English）

91% of learners achieved a positive career outcome

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有3个模块

This course is aimed at prospective college athletes and their parents, marketing and sports marketing students and professionals, and sport enthusiasts who are interested in NIL and the journey of college athletes.

By the end of this course you will grasp the scope of right of publicity and why it shapes NIL rights. You’ll appreciate the journey of D1, D2, and D3 athletes, and be able to pinpoint how uniformed student athletes can be taken advantage of. You’ll also discuss strategies to monetize opportunities, and consider how the issues inherent in NIL can be taken into account as you reflect on your personal brand and online persona.

单元详情

Welcome to Sports Marketing and Today's College Athlete: The Power of Your Name, Image, and Likeness! In this first module, you will have a chance to get oriented to the course before diving into the course content.