Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
AD
Some questions (probably) have poor translation. Hence, scientific rigour suffers.
MF
I totally recommended this to anyone who loves to learn both biology, psychology and business at the same time.
XA
This incredible course contains many of the main topics that should be discussed in Neuromarketing, and it is all very well explained.
LJ
The course is very good. Excellent introduction to the universe of neuromarketing, however, there are some references whose links are not updated.
RA
An interesting course, learned a few things that were totally new to me.
ME
definitely one of the best courses i've taken. it goes deeper into the neuromarketign field, providing a more realistic picture of the application of neuromarketing tools.
LS
Thank you, Prof. Jesper Clement for this outstanding course! It has been such a pleasure to acquire the latest knowledge of neuromarketing technics! The highest recommendations!
AB
Brilliant course with easy-to-follow modules for someone like me who had no prior experience into the world of consumer behavior.
NN
Great insights into various tools for used in neuro marketing
PM
I absolutely fell in love with the subject, the content was practical, enriching and concise, I would definitely take it the course all over again.
PY
it was really great and all-new insights into the marketing
SS
Excellent Course , precise, to the point, the concepts are explained in simple manner. I found the reading materials very useful and interesting
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As a visual communication graduate and someone who has been working with the presentation design industry for over 13 years I am super impressed by this course and the structure and design of the videos. Kudos to the team. And thank you very much. Super impressed :)
It was easy to understand and compact!
definitely one of the best courses i've taken. it goes deeper into the neuromarketign field, providing a more realistic picture of the application of neuromarketing tools.
I absolutely fell in love with the subject, the content was practical, enriching and concise, I would definitely take it the course all over again.
The production value of the course was superp. Great graphics and course instruction. Audio was clear and engaging. Readings were fascinating. Interviews very interesting. This was my first Cousera course and if they are all as good as this one, there will be plenty of learning to do!
For people who do not know anything about neuromarketing, this course is indicated, the explanations of the use of different tools and its purpose is quite simple to understand, without leaving aside a fairly complete explanation of the topics.
A great course to know about the basics of brain activity.Waiting for the second course in line with neuromarketing toolbox.
The way of explanation is too good and this course provoked my thoughts of doing research on neuromarketing.
I really liked this course. As a neuroscience graduate and a neuromarketing enthusiast, this course allowed me to learn more about marketing and the use of my field of expertise within it.
Thank you, Prof. Jesper Clement for this outstanding course! It has been such a pleasure to acquire the latest knowledge of neuromarketing technics! The highest recommendations!
Really interesting with visuals. Other university courses are not able to capture my attention like this one.
Very Explanatory and highly relevant course for a marketer of this century
The best course about neuromarketing I even had.
The course is fine; what is NOT fine is the way that Coursera constantly tells you that you're "late" with the assignments. I audited the course. I wasn't "late". I took the quizzes. But Coursera doesn't give you credit for taking the quizzes unless you "upgrade". So, I did ALL the work, but cannot complete the course without paying? Then why let people audit the course? Totally stupid.
I am thankful to Prof. Jesper Clement for such an exceptional course. It was so informative and well organised. I especially enjoyed the Week 2, where learned more about eye-tracking measures method and how the technique can be implemented. I believe I could implement this information for sustainability & innovation in a rapidly changing economy.
Absolutely astonishing, not only did it help me in my current endeavors, but it will serve as a benchmark for my future branding efforts that will help me build a brand as renowned and as psychologically captivating as Nike, Adidas, LV and more. If you're looking to build a brand as such, this course is for you.
Fue un tema apasionante. La dirección del curso dejo ver el interés en el tema y a quien iba dirigido. Excelencia en el proceso . Gracias por hacernos llegar a personas innovadoras que proyectadas al futuro, nos abren camino para nuestras metas profesionales.Dios les siga bendiciendo.
Best in class explanation. Since there were some principles missing in EEG and fMRI. But it is acceptable as it is an entry-level course for the individuals new to the field. Cheers to the good work.
I enjoyed the course, because it's informative, up-to-date and completely neuroscientific. The videos are quite accurate, pleasant and well-thought to watch. Supplementary materials are also helpful.
The course is amazing and super interesting! I am a student of Psychology and many familiar topics were covered but from a different perspective, and that was fantastic!
Muy buen curso introductorio para quienes se acercan a la neurociencia y el marketing y todas sus herramientas actuales y en desarrollo. Muchas gracias