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Optimize Content with SEO and Analytics

本课程是 Digital Marketing Operations & Analytics 专项课程的一部分

位教师：Hurix Digital

包含在中

了解更多

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

您将学到什么

SEO success requires both technical optimization and compelling, audience-focused content creation.
Performance metrics provide objective insights that guide strategic content improvements beyond subjective assumptions
The optimization cycle of create-analyze-improve-repeat is essential for sustainable organic growth.
Content management systems and analytics platforms work together to enable scalable, data-driven content strategies.

您将获得的技能

您将学习的工具

Content Management Systems

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Digital Marketing Operations & Analytics 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有2个模块

In today's digital landscape, creating content that ranks high on search engines while engaging audiences is essential for marketing success. This Short Course was created to help digital marketing professionals accomplish measurable content optimization through SEO techniques and performance analytics.

By completing this course, you'll be able to craft compelling, search-optimized articles with strategic internal linking and alt-text, publish them through content management systems, and use engagement data to continuously improve performance. You'll master the complete cycle from content creation to data-driven optimization, enabling you to increase organic visibility and audience engagement. By the end of this course, you will be able to: Apply SEO techniques to write and publish online content Evaluate user engagement metrics against benchmarks to guide content optimization This course is unique because it combines hands-on content creation with systematic performance analysis, providing you with both the creative and analytical skills needed to succeed in modern digital marketing. To be successful in this course, you should have basic familiarity with web content and an understanding of digital marketing fundamentals.

单元详情

Learners will master the complete SEO content creation workflow from strategic writing to publication using industry-standard tools and optimization techniques.

涵盖的内容

3个视频1篇阅读材料1个作业

Learners will master the systematic analysis of content performance data using analytics tools to make data-driven optimization decisions that improve organic visibility and user engagement.