Packt

Winning at Sales

包含在 Coursera Plus

深入了解一个主题并学习基础知识。
中级 等级

推荐体验

9 小时 完成
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
中级 等级

推荐体验

9 小时 完成
灵活的计划
自行安排学习进度

您将学到什么

  • Master proven techniques to improve listening, questioning, and objection handling skills.

  • Develop a success-oriented sales mindset to overcome rejection and drive performance.

  • Learn to deliver compelling presentations and influence buyers using emotion and logic.

  • Discover advanced strategies for account management, territory planning, and sales coaching.

要了解的详细信息

可分享的证书

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作业

9 项作业

授课语言:英语(English)

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有8个模块

In this module, we will explore the fundamentals of key account management, from defining its role in sales to understanding the responsibilities of a key account manager. Through practical insights, you’ll learn how to enhance your account management strategies to achieve greater client satisfaction and business success.

涵盖的内容

3个视频1篇阅读材料

In this module, we will focus on the preparation and mindset needed to excel in sales. You'll learn how to cultivate a success-oriented approach, prepare effectively for meetings, and manage your emotions to stay productive and confident. From tackling rejection to prioritizing daily tasks, this section equips you with the tools to thrive in any sales scenario.

涵盖的内容

18个视频1个作业1个插件

In this module, we will delve into the art of sales interactions, emphasizing techniques for building rapport, creating urgency, and guiding clients toward purchase decisions. You’ll master skills like objection handling, effective communication, and leveraging both emotion and logic to influence buyer decisions.

涵盖的内容

26个视频1个作业1个插件

In this module, we will explore the nuances of sales management, from running impactful team meetings to navigating complex sales scenarios. You’ll gain insights into coaching strategies and learn how to support your team to achieve consistent sales growth.

涵盖的内容

10个视频1个作业1个插件

In this module, we will examine the essentials of territory management, focusing on strategies for segmenting accounts and maximizing coverage across large regions. By learning these techniques, you’ll ensure your efforts are both targeted and impactful.

涵盖的内容

2个视频1个作业1个插件

In this module, we will dive into buyer psychology, helping you understand various buyer types and their decision-making processes. With techniques for building rapport and adapting your approach, you’ll be better equipped to connect with today’s informed and savvy buyers.

涵盖的内容

8个视频1个作业1个插件

In this module, we will focus on delivering compelling sales presentations that leave a lasting impact. From mastering pre-presentation preparation to refining delivery techniques, you’ll learn to engage your audience, handle objections, and make a powerful impression.

涵盖的内容

16个视频1个作业1个插件

In this module, we will cover everything you need to excel at sales exhibitions, from preparing your stand to engaging visitors and following up on leads. Learn how to create meaningful interactions, optimize your exhibition strategy, and convert attendees into long-term clients.

涵盖的内容

10个视频3个作业

位教师

Packt - Course Instructors
Packt
971 门课程231,340 名学生

提供方

Packt

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