Name: Qualitative Research
Brand: University of California, Davis
Availability: OnlineOnly
Rating: 4.7 (99 reviews)

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学生对 University of California, Davis 提供的 Qualitative Research 的评价和反馈

4.7

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467 个评分

课程概述

In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group. Design a moderator guide and a screening questionnaire to use when recruiting your participants. Week 3: Recruit participants for your focus group and apply techniques to ensure they show up and participate. Act as a moderator during your focus group and apply strategies to handle various types of situations. Probe responses and engage participants in a group discussion, while collecting qualitative data and keep the discussion moving. Week 4: Organize and analyze the data you have collected. Transcribe the audio from your focus group or interview and interpret your notes. Write a focus group report that can be presented to your stakeholders and see how this information might relate to your quantitative research. Take Qualitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the first course in this specialization, Research Report: Initiating Research, before taking this course. By completing the second class in the Specialization you will gain the skills needed to succeed in the full program....

51 - Qualitative Research 的 75 个评论（共 99 个）

创建者 Monica H

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May 14, 2021

Informative, hands-on approach to learning about qualitative research. Really good!

创建者 Christian D G R

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Jul 27, 2020

Nice course and Susan was a really great professional, Greeting from Colombia.

创建者 enjy a

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Jan 8, 2023

It was very good, points explained very clear

the instructor is perfect

创建者 Tay E S

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Aug 7, 2020

Very interesting and inspiring course. Easy to follow step by step.

创建者 Shama A

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May 19, 2022

Detailed and exceptional course on Qualitative market research.

创建者 Federico L

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Mar 14, 2024

Muy buen curso interesante, práctico y muy didáctico.

创建者 Ilona V

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Mar 25, 2025

Really interesting, practical and informative course.

创建者 Iqra N

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Oct 6, 2024

Good course to conduct Focus group discussions

创建者 Basel T

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Oct 11, 2020

amazing and very well structured and designed

创建者 MARCELO G K

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Jul 10, 2023

Excelente curso, bem didático e objetivo.

创建者 hossam a

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Jul 11, 2021

I am benefit from this course many things

创建者 Joveta P

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May 16, 2024

Excellent course, very informational.

创建者 Vinay S N

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Feb 4, 2021

good learing throught the programme

创建者 Syed J A K

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Nov 6, 2020

Nice Content and Methodology

创建者 Thinzar A

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Jun 19, 2020

Very practical instructions

创建者 mubarak m

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Jul 23, 2020

A more practical approach

创建者 Mina A F

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Jun 8, 2021

Very good Course good

创建者 Sayan K

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Apr 3, 2025

Such a great course

创建者 Analyn B

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Dec 19, 2020

Thank you so much!

创建者 Jose C

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Sep 26, 2025

Ecelente material

创建者 LETHU Z

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Sep 9, 2024

its a good course

创建者 KEVIN G P A

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Dec 25, 2021

Excellent Course!

创建者 Adithya D S

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May 28, 2021

Excellent Course

创建者 Mildred S

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Aug 23, 2023

Am well informed

学生对 University of California, Davis 提供的 Qualitative Research 的评价和反馈

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51 - Qualitative Research 的 75 个评论（共 99 个）