The Expert Academy

Sales Skills: Coach Buyers Through Complex Decisions

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The Expert Academy

Sales Skills: Coach Buyers Through Complex Decisions

The Expert Academy

位教师:The Expert Academy

包含在 Coursera Plus

深入了解一个主题并学习基础知识。
中级 等级

推荐体验

8 小时 完成
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
中级 等级

推荐体验

8 小时 完成
灵活的计划
自行安排学习进度

您将学到什么

  • Coach buyers through complex internal decision processes

  • Diagnose hesitation and prevent “no decision” outcomes

  • Align stakeholders and maintain momentum in complex deals

要了解的详细信息

可分享的证书

添加到您的领英档案

最近已更新!

April 2026

作业

8 项作业

授课语言:英语(English)

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Advanced Sales Training: Challenging, Coaching And Closing 专项课程 专项课程的一部分
在注册此课程时,您还会同时注册此专项课程。
  • 向行业专家学习新概念
  • 获得对主题或工具的基础理解
  • 通过实践项目培养工作相关技能
  • 获得可共享的职业证书

该课程共有4个模块

This module explores how emotional intelligence strengthens customer relationships and supports complex B2B decision-making. You’ll learn how self-awareness, empathy, emotional regulation, and perspective-taking influence the quality of every interaction with stakeholders. The module introduces practical techniques for recognising emotional cues, managing difficult conversations and responding constructively when tension or uncertainty arises. You’ll see how emotionally intelligent communication helps build rapport, reduce resistance, and strengthen trust across buying groups. By the end of the module, you’ll know how to apply emotional intelligence to create positive customer experiences that support stronger relationships and long-term sales success.

涵盖的内容

7个视频2篇阅读材料2个作业

This module focuses on active listening as a core communication skill that strengthens trust and improves decision-making in complex sales conversations. You’ll learn how to listen with intention, remove common communication barriers, interpret non-verbal cues and ask questions that deepen understanding. The module shows how effective listening helps uncover hidden concerns, surface stakeholder priorities and reduce resistance during high-stakes discussions. By the end of the module, you’ll be able to communicate with greater clarity, empathy and confidence, strengthening your ability to guide complex conversations and build trust across stakeholder groups.

涵盖的内容

7个视频2篇阅读材料2个作业

This module explores how emotional intelligence strengthens customer relationships and supports complex B2B decision-making. You’ll learn how self-awareness, empathy, emotional regulation and perspective-taking influence the quality of every interaction with stakeholders. The module introduces practical techniques for recognising emotional cues, managing difficult conversations and responding constructively when tension or uncertainty arises. You’ll see how emotionally intelligent communication helps build rapport, reduce resistance and strengthen trust across buying groups. By the end of the module, you’ll know how to apply emotional intelligence to create positive customer experiences that support stronger relationships and long-term sales success.

涵盖的内容

7个视频3篇阅读材料2个作业

This module explores how mental health awareness and emotional intelligence shape behaviour, communication and collaboration in professional environments. You’ll examine the factors that influence mental wellbeing at work, including stress, workload, interpersonal relationships and organisational culture. The module introduces practical approaches for creating supportive and psychologically safe environments where individuals feel respected, heard and able to contribute effectively. You’ll learn strategies for recognising stress, building resilience, promoting work-life balance and supporting wellbeing within teams. You will also explore how emotionally intelligent leadership helps organisations address mental health challenges constructively and foster stronger working relationships. By the end of the module, you’ll understand how mental health awareness and empathetic leadership contribute to healthier workplace dynamics, stronger collaboration and more productive decision-making.

涵盖的内容

6个视频3篇阅读材料2个作业

获得职业证书

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位教师

The Expert Academy
The Expert Academy
6 门课程174 名学生

提供方

The Expert Academy

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