AI for Sales Professionals empowers sales leaders to harness the power of AI to drive smarter, data-driven decision-making and boost revenue. This course teaches professionals to integrate AI technologies into CRM systems, optimize forecasting, and enhance customer relationship management for maximum impact.
Sales with AI
通过 Coursera Plus 提高技能，仅需 239 美元/年（原价 399 美元）。立即节省
深入了解一个主题并学习基础知识。
中级 等级
推荐体验
推荐体验
中级
Sales executives, business development managers, marketing professionals, CRM specialists, and students seeking AI-driven sales expertise.
5 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
中级 等级
推荐体验
推荐体验
中级
Sales executives, business development managers, marketing professionals, CRM specialists, and students seeking AI-driven sales expertise.
5 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
您将学到什么
AI-Powered Sales Insights: Use AI to analyze customer data, uncover patterns, and make smarter, faster sales decisions at every stage.
Predictive Forecasting & Lead Scoring: Apply AI models to forecast revenue, prioritize leads, and improve pipeline accuracy and conversions.
CRM Automation with AI: Integrate AI tools like Salesforce Einstein to automate workflows, personalize outreach, and boost productivity.
Ethical & Data-Driven Selling: Implement AI responsibly in sales while reducing bias, ensuring transparency, and building customer trust.
您将获得的技能
- Lead Generation
- Sales
- Forecasting
- Responsible AI
- Customer Relationship Management
- Sales Development
- Sales Pipelines
- Artificial Intelligence and Machine Learning (AI/ML)
- Generative AI Agents
- AI Personalization
- Sales Process
- Sales Strategy
- Sales Management
- AI Enablement
- Sales Presentation
- B2B Sales
- Data-Driven Decision-Making
您将学习的工具
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
February 2026
作业
8 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
该课程共有8个模块
This module covers a quick summary of what the certification is going to cover from start to finish. Here is the brief about the structure of the overall certification: Each of our certifications follows a consistent, multimodal structure to provide a flexible learning experience. The content is available across four formats: eBooks: In-depth written material for focused learning. Audiobooks: Audio version of the eBook, perfect for learning on the go. Podcasts: Engaging audio content to reinforce key concepts. Videos: Modular video chunks, each covering a specific topic. The names of the eBooks, Audiobooks, and Podcasts are the same, ensuring you can seamlessly switch between formats without losing track of the content. Videos are divided into bite-sized modules for easier consumption, and all content across these mediums is consistent, so no matter which format you choose, the information remains the same. This gives you the freedom to learn in the way that works best for you.
涵盖的内容
19个视频1篇阅读材料1个作业7个插件
19个视频•总计217分钟
- Audiobook: Course Introduction•6分钟
- Course Introduction•4分钟
- Audiobook: Module 1: Introduction to Artificial Intelligence in Sales•86分钟
- Podcast: Module 1: Introduction to Artificial Intelligence in Sales•43分钟
- 1.1 Introduction to AI in Sales•6分钟
- 1.2 Key Components of AI •4分钟
- 1.3 Evolution of AI•5分钟
- 1.4 Evolution of AI in Sales•4分钟
- 1.5 Role of AI in Sales•5分钟
- 1.6 AI tools for Sales•6分钟
- 1.7 Machine Learning (ML)•6分钟
- 1.8 Predictive Analytics•6分钟
- 1.9 Chatbots and Virtual Assistants•5分钟
- 1.10 Sales Forecasting•5分钟
- 1.11 Benefits & Challanges•5分钟
- 1.12 Success Stories & Applications of AI•4分钟
- 1.13 Enhanced Personalization & Virtual Sales Assistants•5分钟
- 1.14 Predictive Analytics & Automated Data Analysis•5分钟
- 1.15 Sales Process Optimization & Augmented Reality (AR) in Sales•5分钟
1篇阅读材料•总计10分钟
- Hands on: 1•10分钟
1个作业•总计30分钟
- Quiz: 1•30分钟
7个插件•总计105分钟
- EBook: Module 1: Introduction to Artificial Intelligence (AI) in Sales•15分钟
- Activity: Hotspot•15分钟
- Activity: Timeline•15分钟
- Activity: Tab Type 2•15分钟
- Activity: Carousel/ Slideshow•15分钟
- Activity: True/False•15分钟
- Activity: Knowledge checks•15分钟
涵盖的内容
23个视频1篇阅读材料1个作业9个插件
23个视频•总计227分钟
- Audiobook: Module 2: Understanding Data in Sales•74分钟
- Podcast: Module 2: Understanding Data in Sales•55分钟
- 2.1 Sales Data Categories and Their Significance•6分钟
- 2.2 Techniques for Effective Data Collection•5分钟
- 2.3 Secondary Data Collection Techniques•5分钟
- 2.4 Data Privacy and Ethics Considerations•5分钟
- 2.5 Data Analysis and Interpretation in Sales•5分钟
- 2.6 Data Collection and Preparation•6分钟
- 2.7 Descriptive Analysis & Inferential Analysis•5分钟
- 2.8 Data Visualization•7分钟
- 2.9 Data Management Methods •4分钟
- 2.10 NoSQL Databases•4分钟
- 2.11 Data Warehouses•4分钟
- 2.12 Data Lakes•4分钟
- 2.13 Cloud Storage•3分钟
- 2.14 Data Protection Principles•4分钟
- 2.15 Purpose Limitation & Data Minimization•3分钟
- 2.16 Data Accuracy & Security and Confidentiality•4分钟
- 2.17 What is CRM Integration & Benefits•4分钟
- 2.18 Common CRM Integration Methods & Best Practices for CRM Integration•5分钟
- 2.19 Customer Relationship Management (CRM) Analytics & Business Intelligence (BI) Tools & Predictive Analytics Tools•5分钟
- 2.20 Importance of Ethical Use of Sales Data & Key Considerations for Ethical Use of Sales Data•5分钟
- 2.21 Real-World Data Applications•5分钟
1篇阅读材料•总计10分钟
- Hands on: 2•10分钟
1个作业•总计30分钟
- Quiz: 2•30分钟
9个插件•总计135分钟
- EBook: Module 2: Straight Connector 2, Shape Understanding Data in Sales •15分钟
- Activity: Tab Type 1•15分钟
- Activity: Hotspot•15分钟
- Activity: Popup•15分钟
- Activity: Accordion•15分钟
- Activity: Tab Type 1•15分钟
- Activity: Problem Statement: Type 1•15分钟
- Activity: Problem Statement: Type 2•15分钟
- Activity: Knowledge checks•15分钟
涵盖的内容
23个视频1篇阅读材料1个作业9个插件
23个视频•总计317分钟
- Audiobook: Module 3: AI Technologies for Sales•136分钟
- Podcast: Module 3: AI Technologies for Sales•91分钟
- 3.1 Understanding ML•4分钟
- 3.2 Role, Applications & Challanges in ML•4分钟
- 3.3 Understanding Predictive Analytics•5分钟
- 3.4 Understanding Exploratory Data Analysis (EDA) & Feature Selection Engineering•5分钟
- 3.5 Model Selection and Creation & Model Training and Validation•4分钟
- 3.6 Sales Forecasting and Prediction & Monitoring and Refinement•5分钟
- 3.7 Importance of Customer Interaction•4分钟
- 3.8 Understanding Chatbots & Benefits of Chatbots in Customer Service•5分钟
- 3.9 How Chatbots Work & Best Practices for Implementing Chatbots•4分钟
- 3.10 Understanding Segmentation & Benefits of Segmentation•5分钟
- 3.11 Types of Segmentation & AI Technologies for Segmentation•4分钟
- 3.12 Understanding Personalization in Sales & Benefits•4分钟
- 3.13 Leveraging AI for Personalization in Sales & Implementing Personalization Strategies •6分钟
- 3.14 Enhancing User Experience with Collaborative & Content-Based Filtering•3分钟
- 3.15 Hybrid and ML-Enhanced Recommendation Systems•4分钟
- 3.16 Measuring Success: Evaluating and Implementing Recommendation Engines•3分钟
- 3.17 Transforming Sales with CRM and AI-Powered Lead Generation•4分钟
- 3.18 Sharpening Sales Strategies with Forecasting and Process Optimization•3分钟
- 3.19 Driving Conversions with Personalization and Predictive Analytics •4分钟
- 3.20 Measuring What Matters: KPIs and Sales Funnel Analysis•4分钟
- 3.21 Empowering Sales with CRM, Analytics, and Coaching Strategies•4分钟
1篇阅读材料•总计10分钟
- Hands on: 3•10分钟
1个作业•总计30分钟
- Quiz: 3•30分钟
9个插件•总计135分钟
- EBook: Module 3: AI Technologies for Sales•15分钟
- Activity: Drag-and-Drop•15分钟
- Activity: Sequence•15分钟
- Activity: Tab Type 2•15分钟
- Activity: Carousel/ Slideshow•15分钟
- Activity: True/False•15分钟
- Activity: Multiple Response•15分钟
- Activity: Popup•15分钟
- Activity: Knowledge checks•15分钟
涵盖的内容
15个视频1篇阅读材料1个作业6个插件
15个视频•总计171分钟
- Audiobook: Module 4: Implementation of AI in CRM Systems•75分钟
- Podcast: Module 4: Implementation of AI in CRM Systems•39分钟
- 4.1 Foundations of CRM: Strategy, Systems, and Impact•4分钟
- 4.2 Elevating CRM with AI Integration: Benefits and Best Practices•5分钟
- 4.3 Mastering Lead Scoring: Strategy, Models, and Implementation•5分钟
- 4.4 Unlocking Growth Through Lead Scoring: Benefits and Best Practices•4分钟
- 4.5 Powering Business Success Through Customer Insights•4分钟
- 4.6 Sources and Analysis of Customer Insights•5分钟
- 4.7 Streamlining Lead Management with Automation and Data-Driven Forecasting•5分钟
- 4.8 Boosting Sales Performance Through Collaboration and AI Integration•4分钟
- 4.9 Mastering Personalized Communication in CRM•5分钟
- 4.10 Transforming CRM with Chatbots: Functionality, Benefits, and Implementation•5分钟
- 4.11 From Data to Decisions: Understanding Analytics in CRM•4分钟
- 4.12 Gathering and Analyzing Data for Market Insight •4分钟
- 4.13 Real-World Impact of AI-Driven CRM: Case Studies Across Industries•4分钟
1篇阅读材料•总计10分钟
- Hands on: 4•10分钟
1个作业•总计30分钟
- Quiz: 4•30分钟
6个插件•总计90分钟
- EBook: Module 4: Implementation of AI in CRM Systems•15分钟
- Activity: Hotspot•15分钟
- Activity: Drag-and-Drop•15分钟
- Activity: Accordion•15分钟
- Activity: Problem Statement: Type 1•15分钟
- Activity: Knowledge checks•15分钟
涵盖的内容
19个视频1篇阅读材料1个作业7个插件
19个视频•总计211分钟
- Audiobook: Module 5: Sales Forecasting in AI•76分钟
- Podcast: Module 5: Sales Forecasting in AI•57分钟
- 5.1 Sales Forecasting: Navigating Business Growth with Data•5分钟
- 5.2 Linear Regression in Sales Forecasting•4分钟
- 5.3 Time Series Analysis•5分钟
- 5.4 Enhancing Sales Forecasting with Neural Networks•4分钟
- 5.5 Powering Predictions with Ensemble Methods•5分钟
- 5.6 Strengthening Analytics with Data Cleaning and Transformation•5分钟
- 5.7 Unifying Data for Smarter Insights – Integration & Sampling in Action•5分钟
- 5.8 Decoding Sales Insights – Patterns, Trends, and Strategic Planning•5分钟
- 5.9 Trend Analysis Tools and Techniques•4分钟
- 5.10 Evaluating Forecast Performance and Data Readiness•4分钟
- 5.11 Advanced Forecasting Techniques for Modern Business Needs•5分钟
- 5.12 Continuous Monitoring and Forecast Refinement•5分钟
- 5.13 Neural Networks and Time Series in Forecasting •4分钟
- 5.14 Core AI Tools for Data-Driven Accuracy•5分钟
- 5.15 Utilizing Real-Time Data for Sales Forecasting•5分钟
- 5.16 Scenario-Based Forecasting for Strategic Flexibility•4分钟
- 5.17 Sales Forecasting with AI Measuring Accuracy, Bias, and Impact•6分钟
1篇阅读材料•总计10分钟
- Hands on: 5•10分钟
1个作业•总计30分钟
- Quiz: 5•30分钟
7个插件•总计105分钟
- EBook: Module 5: Sales Forecasting in AI•15分钟
- Activity: Carousel/ Slideshow•15分钟
- Activity: Tab Type 2•15分钟
- Activity: Sequence•15分钟
- Activity: Multiple choice with image•15分钟
- Activity: True/False•15分钟
- Activity: Knowledge checks•15分钟
涵盖的内容
20个视频1篇阅读材料1个作业6个插件
20个视频•总计240分钟
- Audiobook: Module 6: Enhancing Sales Processes with AI•77分钟
- Podcast: Module 6: Enhancing Sales Processes with AI•78分钟
- 6.1 Task Automation in Sales•4分钟
- 6.2 Transforming Sales with Task Automation•4分钟
- 6.3 AI-Driven Personalization•4分钟
- 6.4 Email Marketing with AI-driven Personalization•5分钟
- 6.5 Social Media Insights with AI Analytics•3分钟
- 6.6 Enhancing Engagement with AI Analytics on Social Media•6分钟
- 6.7 Leveraging Predictive Analytics for Social Media Engagement and Business Growth•5分钟
- 6.8 Enhancing Brand Engagement and Insights through Social Listening•4分钟
- 6.9 Enhancing Marketing Effectiveness through Audience Segmentation•4分钟
- 6.10 Social Media Advertisements for Enhanced Engagement and ROI•5分钟
- 6.11 AI-powered Lead Generation•4分钟
- 6.12 Benefits and Techniques of Customer Segmentation for Improved Sales and Marketing•5分钟
- 6.13 Maximizing Sales Efficiency with AI-Powered Sales Routing•6分钟
- 6.14 Content Performance through AI-Driven Optimization•5分钟
- 6.15 Content Optimization with AI Insights•5分钟
- 6.16 Performance Tracking and Real-Time Monitoring for Enhanced Sales Optimization•5分钟
- 6.17 Upselling and Cross-Selling to Boost Sales and Customer Satisfaction•4分钟
- 6.18 AI in Upselling and Cross-Selling•5分钟
1篇阅读材料•总计10分钟
- Hands on: 6•10分钟
1个作业•总计30分钟
- Quiz: 6•30分钟
6个插件•总计90分钟
- EBook: Module 6: Enhancing Sales Processes with AI•15分钟
- Activity: Tab Type 1•15分钟
- Activity: Drag-and-Drop•15分钟
- Activity: Accordion•15分钟
- Activity: Multiple Response•15分钟
- Activity: Knowledge checks•15分钟
涵盖的内容
20个视频1篇阅读材料1个作业6个插件
20个视频•总计244分钟
- Audiobook: Module 7: Ethical Considerations and Bias AI•80分钟
- Podcast: Module 7: Ethical Considerations and Bias AI•85分钟
- 7.1 Defining Ethical AI in Sales: Principles and Best Practices•4分钟
- 7.2 Ethical AI in Sales: Prioritizing Fairness, Transparency, and Stakeholder Well-being•6分钟
- 7.3 Understanding and Mitigating Bias in AI Systems •4分钟
- 7.4 Understanding and Identifying Bias in AI Systems•4分钟
- 7.5 Addressing and Mitigating Bias in AI Systems•5分钟
- 7.6 Addressing and Mitigating Bias in AI Systems: From Preprocessing to Post-Processing •6分钟
- 7.7 Collaborative Efforts and Transparency in AI•5分钟
- 7.8 Importance of Transparency in AI •3分钟
- 7.9 Ensuring Transparency in AI Decision-Making•4分钟
- 7.10 AI Accountability in Ethical and Transparent Practices •5分钟
- 7.11 Approaches for AI Accountability •4分钟
- 7.12 Privacy in AI•5分钟
- 7.13 Safeguarding Customer Data•4分钟
- 7.14 Understanding Regulatory Compliance in A•3分钟
- 7.15 Ensuring Regulatory Compliance in AI•4分钟
- 7.16 Importance of Trust in AI •4分钟
- 7.17 Building Trust Through Ethical AI Practices•5分钟
- 7.18 Ethical Challenges in AI Advancements•5分钟
1篇阅读材料•总计10分钟
- Hands on: 7•10分钟
1个作业•总计30分钟
- Quiz: 7•30分钟
6个插件•总计90分钟
- EBook: Module 7: Ethical Considerations and Bias AI•15分钟
- Activity: Problem Statement: Type 2•15分钟
- Activity: Carousel/ Slideshow•15分钟
- Activity: Hotspot•15分钟
- Activity: True/False•15分钟
- Activity: Knowledge checks•15分钟
涵盖的内容
8个视频1篇阅读材料1个作业4个插件
8个视频•总计165分钟
- Audiobook: Module 8: Practical Workshop•16分钟
- Podcast: Module 8: Practical Workshop•119分钟
- 8.1 Scenario-Based Exercises •4分钟
- 8.2 Applying AI in Real Sales Situations & Benefits of Scenario-Based Exercises•6分钟
- 8.3 Identifying and Analyzing Sales Challenges & Leveraging AI to Overcome Sales Challenges•5分钟
- 8.4 Understanding Collaborative AI Implementation•5分钟
- 8.5 Steps for Collaborative AI Implementation•5分钟
- Course Summary•5分钟
1篇阅读材料•总计10分钟
- Hands on: 8•10分钟
1个作业•总计30分钟
- Quiz: 8•30分钟
4个插件•总计60分钟
- EBook: Module 8 : Practical Workshop•15分钟
- Activity: Drag-and-Drop•15分钟
- Activity: Accordion•15分钟
- Activity: Knowledge checks•15分钟
位教师
从 Business Essentials 浏览更多内容
状态：免费试用免费试用AAI Business School
专项课程
状态：预览预览JJohn Wiley & Sons
课程
状态：免费试用免费试用专项课程
状态：免费试用免费试用课程
人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情，我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'
常见问题
This course is ideal for sales professionals, business development leaders, consultants, and anyone looking to use AI to improve sales performance.
No. The course focuses on applied AI for sales, not programming. A basic understanding of sales processes is sufficient.
You’ll learn how AI enhances lead scoring, forecasting, customer insights, and CRM automation to drive higher conversions.
You’ll explore tools such as Salesforce Einstein, Conversica, and Uniphore to automate workflows and personalize sales engagement.
Yes. The concepts and tools apply across B2B, B2C, enterprise sales, and consultative selling environments.
Yes. The course covers practical ways to embed AI into CRM platforms for smarter pipelines and customer interactions.
No. Along with automation, it emphasizes data-driven decision-making, human-AI collaboration, and strategic sales planning.
The course uses real-world scenarios, applied exercises, and hands-on tool exposure to ensure immediate workplace relevance.
You’ll work with customer behavior data, pipeline metrics, forecasting data, and engagement signals to improve sales strategies.
Yes. The course covers responsible AI usage, bias mitigation, and transparency in customer engagement.
Absolutely. It equips leaders with AI-driven insights for forecasting, performance tracking, and strategic decision-making.
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金，