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Segment and Retain Customers

本课程是多个项目的一部分。

位教师：LearningMate

包含在中

了解更多

1个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

2 小时完成

灵活的计划

自行安排学习进度

1个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

2 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Learners will segment customers, analyze churn, and deploy retention strategies using HubSpot and cohort analysis to boost engagement.

您将获得的技能

您将学习的工具

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

此课程作为的一部分提供

在注册此课程时，您还需要选择一个特定的合作项目。

向行业专家学习新概念
获得对主题或工具的基础理解
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该课程共有1个模块

Ready to move from chasing lapsed customers to proactively retaining them? Segment and Retain Customers is an intermediate-level course for marketing professionals who want to master two of the most powerful strategies in modern customer relationship management. If you're familiar with basic marketing concepts and comfortable with data in spreadsheets, this course will equip you to turn customer data into measurable retention wins.

You will learn to segment your audience into precise lifecycle stages using HubSpot smart lists and design automated win-back workflows that re-engage users at the perfect moment. We’ll go beyond segmentation to uncover the why behind customer churn by conducting a cohort analysis, a technique used by industry leaders like Amazon to drive loyalty. Through hands-on activities, you will analyze churn drivers and develop compelling, data-backed retention tactics. By the end of this course, you won't just understand the theory; you'll have a complete, actionable toolkit to cut churn and cultivate a more loyal customer base.

单元详情

This module provides a comprehensive, hands-on journey into modern customer retention. You will start by understanding why personalized segmentation is critical and then learn how to identify lifecycle stages using HubSpot. You’ll also master cohort analysis to diagnose customer churn drivers, drawing inspiration from real-world examples like Netflix and Amazon. The module culminates in applying these skills to build a complete Customer Retention Toolkit, equipping you to create and execute data-driven strategies that re-engage lapsed users and foster long-term loyalty.