Want to learn how to spot and fix the exact issues that are holding a website back from ranking? In this practical, step-by-step course, your instructor, award-winning SEO expert Joshua George walks you through the full SEO audit process his agency uses to get real results.


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要了解的详细信息

添加到您的领英档案
August 2025
5 项作业
了解顶级公司的员工如何掌握热门技能

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- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有5个模块
This module lays the groundwork for the rest of the course by introducing the concept of an SEO audit—what it is, why it matters, and what outcomes to expect. You’ll explore how search engines work and how to break a website audit into manageable, strategic parts. You’ll also get familiar with the essential tools used by SEO professionals to crawl a site and identify technical issues.
涵盖的内容
7个视频1篇阅读材料1个作业1个讨论话题
In this module, you'll take a closer look at foundational technical issues that can affect your site’s search rankings. From crawlability and canonical versions to sitemap validity, site speed, and mobile readiness—you'll learn to spot and correct issues that often prevent websites from being indexed and ranked properly.
涵盖的内容
5个视频1个作业1个讨论话题
On-page elements are critical for helping both users and search engines understand your content. This module focuses on checking and improving URLs, titles, meta descriptions, and heading tags. You’ll learn how to spot what’s missing or broken—and how to fix it for better search engine visibility.
涵盖的内容
5个视频1个作业1个讨论话题
In this module, you’ll dive deeper into your site’s content and internal structure. You’ll learn how to identify and address low-value or problematic content and make sure your internal linking system supports both user navigation and search engine indexing.
涵盖的内容
4个视频1个作业1个讨论话题
Wrap up your SEO audit with a look at off-page SEO and performance metrics. In this module, you’ll assess the quality and structure of your backlink profile and use analytics tools to interpret organic traffic trends. You’ll leave with a full audit workflow and a clearer understanding of how to prioritize fixes for better results.
涵盖的内容
5个视频1个作业1次同伴评审1个讨论话题
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位教师

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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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