By the end of this course, learners will be able to identify core marketing concepts, analyze the evolution of marketing practices, apply segmentation and research strategies, evaluate digital channels, and implement on-page SEO techniques to improve search visibility.
SEO Foundations: Analyze, Optimize & Grow
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您将学到什么
Apply core marketing and segmentation strategies to SEO.
Implement on-page SEO to improve search visibility.
Evaluate digital channels and align them with business goals.
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
November 2025
作业
12 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Strategic SEO Mastery: Tools, Strategy & Case Studies 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有3个模块
This module introduces the foundations of marketing, covering its definition, evolution, and guiding concepts. Learners explore the transition from production-oriented approaches to customer-centric practices while analyzing the marketing mix and environment. By understanding historical shifts and environmental influences, learners build a strong base for advanced marketing and SEO strategies.
涵盖的内容
13个视频4个作业
This module explores the key domains of modern marketing, including research, segmentation, communication, branding, and strategy. Learners examine different types of marketing while developing insights into consumer behavior and long-term relationship building. The module bridges traditional marketing principles with the foundations of digital marketing.
涵盖的内容
12个视频4个作业
This module focuses on digital marketing channels, advertising trends, and the core principles of Search Engine Optimization (SEO). Learners study SEO goals, on-page optimization techniques, and complementary strategies that enhance digital visibility. By mastering these essentials, learners gain practical skills for driving online traffic and improving search rankings.
涵盖的内容
9个视频4个作业
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