In this course, we delve into the potential impact of GenAI on various facets of business with a particular focus on customer value creation and productivity. We’ll review research from leaders in academia and industry to understand emerging thinking on GenAI’s business impact. Imagine a future where GenAI not only drives business growth but also reshapes the very fabric of industry operations. That's the transformative power of GenAI. Guest expert Robert Brenner (University of Illinois) will share his thoughts on what’s coming next and the implications this might have for businesses.

We’ll build on this foundation to provide a framework for developing your generative AI strategy. You will go hands-on to put the “Business Model Canvas” into action via the Coursera Playground, a private environment where you can leverage powerful large language models as a strategic thought partner. The provided prompts will guide you through the development of your GenAI strategy. This learn-by-doing approach will leave you with an actionable generative AI strategy and a deep appreciation of the power of generative AI as a thought partner. Finally, the course will provide you with case studies on how Coursera has leveraged genAI to deliver customer value and productivity. You’ll hear about the teams we tapped to react with agility and the research we reviewed to guide our efforts. These case studies provide a blueprint for follow up work to turn your new strategy into reality.