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返回到 Content, Advertising & Social IMC

学生对 Northwestern University 提供的 Content, Advertising & Social IMC 的评价和反馈

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1,108 个评分

课程概述

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

热门审阅

AH

Feb 5, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

RQ

Sep 29, 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

筛选依据：

101 - Content, Advertising & Social IMC 的 125 个评论（共 170 个）

创建者 Lisa S

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Sep 4, 2016

Best course ever!

创建者 Selin I B

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Jan 16, 2016

Thanks Professor!

创建者 Diacajo, J P

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Sep 25, 2021

Lot of learnings

创建者 Mounir R

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Oct 17, 2017

Awesome Number 1

创建者 Kayser F

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Aug 20, 2020

Great training!

创建者 Tshidada M

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Jun 19, 2020

one of the best

创建者 programmer W A

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Jan 13, 2023

Amazing Course

创建者 Hareem Z

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Mar 18, 2021

perfect course

创建者 Martin V

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Apr 28, 2017

Very Enjoyable

创建者 Hamada S

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Nov 30, 2016

Awesome course

创建者 Te'-Lor W E

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May 9, 2016

super helpful!

创建者 Marat G

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Feb 26, 2020

really great!

创建者 Apichart T

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Aug 19, 2017

Good Strategy

创建者 Víctor R O L

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Jul 3, 2017

Great course!

创建者 Shamim A

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May 15, 2023

good content

创建者 Rukkiya B

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Apr 20, 2021

Learned Alot

创建者 Diane M

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Sep 18, 2018

Very helpful

创建者 yinsan

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Sep 10, 2017

nice course

创建者 Hamdy R M M G

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Mar 2, 2018

great mooc

创建者 Yauri

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Jan 19, 2016

Excellent.

创建者 Ajay K

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Jan 25, 2023

THANK YOU

创建者 SHUBHRODEEP P

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Sep 14, 2021

BEST!!!!!

创建者 Taswek, M M R

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Apr 7, 2019

very cool

创建者 Sebastian S

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Jan 10, 2016

Excelent

创建者 Ravi S

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May 1, 2020

Great