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Social Media Analytics and Sentiment Insights

本课程是 Marketing Specialist 专业证书的一部分

位教师：Professionals from the Industry

包含在中

了解更多

7个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

6 小时完成

灵活的计划

自行安排学习进度

7个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

6 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Schedule and manage a data-tagged weekly content calendar using social media tools, then analyze performance metrics to optimize future posts.
Build audience personas from behavioral and demographic data, and evaluate how persona-based content performs to refine your content strategy.
Monitor customer interactions across digital channels, document them in a CRM with sentiment tags, and meet service-level response standards.
Apply sentiment analysis to classify and trend customer feedback, then synthesize findings into clear, stakeholder-ready insights for your team.

您将获得的技能

您将学习的工具

Customer Relationship Management (CRM) Software

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累 Marketing 领域的专业知识

本课程是 Marketing Specialist 专业证书专项课程的一部分

在注册此课程时，您还会同时注册此专业证书。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
通过 Coursera 获得可共享的职业证书

该课程共有7个模块

Turn social media activity into strategy. In this course, you will build the end-to-end skills that digital marketing professionals use every day — from scheduling content and tracking performance to understanding your audience and responding to customer feedback with confidence.

You will start by setting up and managing a weekly content calendar using industry-standard social media tools, attaching UTM codes and optimizing hashtags for discoverability. From there, you will dig into performance analytics to identify what content works and why — then use those insights to sharpen your strategy. You will also develop detailed audience personas from real behavioral and demographic data, map them to platform habits, and evaluate how different content performs across audience segments. Finally, you will practice monitoring customer interactions, documenting them in a CRM, and translating sentiment data into clear, actionable briefs for your team. By the end, you will have a portfolio-ready project that demonstrates the kind of integrated, data-informed workflow employers look for in digital marketing and social media roles.

单元详情

You will learn the foundational skills of systematic social media management by implementing professional scheduling tools to create structured content calendars with proper tracking and asset organization.

涵盖的内容

3个视频1篇阅读材料2个作业

3个视频总计22分钟

Social Media Scheduling Transforms Marketing ROI3分钟
Essential Social Media Management Tools and Features9分钟
UTM Tracking and Campaign Attribution Setup10分钟

1篇阅读材料总计7分钟

Content Calendar Components and Asset Requirements7分钟

2个作业总计9分钟

Create a Weekly Content Calendar with Assets6分钟
Social Media Management Fundamentals Assessment3分钟

You will develop expertise in systematic performance analysis by interpreting social media analytics data, identifying optimization opportunities, and creating actionable recommendations that improve campaign effectiveness and audience engagement.

涵盖的内容

1个视频2篇阅读材料3个作业

1个视频总计12分钟

Performance Analysis Frameworks and Best Practices12分钟

2篇阅读材料总计16分钟

Key Performance Metrics and Analytics Interpretation10分钟
Podcast: Generating and Interpreting Hootsuite Analytics Reports6分钟

3个作业总计30分钟

Social Media Optimization Mastery Assessment12分钟
Analyze Performance Data and Create Optimization Recommendations15分钟
Performance Analysis and Optimization Assessment3分钟

You will transform raw audience analytics into actionable user personas by synthesizing demographic and behavioral data to create detailed profiles that inform strategic content decisions.

涵盖的内容

1个视频2篇阅读材料2个作业

You will analyze persona-specific content performance metrics and systematically optimize content scheduling strategies to maximize engagement and ROI across different audience segments.

涵盖的内容

1个视频2篇阅读材料3个作业

1个视频总计10分钟

Analytics Framework for Content Schedule Optimization10分钟

2篇阅读材料总计16分钟

Performance Metrics That Drive Content Strategy Decisions8分钟
Strategic Guide: Optimizing Content Schedules Using Performance Analytics8分钟

3个作业总计26分钟

Persona-Based Content Optimization Mastery Assessment8分钟
Optimize Your Content Calendar Using Performance Analytics15分钟
Performance Evaluation and Optimization Mastery Check 3分钟

You will master systematic customer engagement workflows including response crafting, SLA compliance, and CRM documentation practices essential for digital marketing professionals.

涵盖的内容

3个视频1篇阅读材料1个作业

You will master systematic sentiment analysis workflows including data interpretation, trend identification, and actionable insight generation for strategic customer intelligence and team briefings.

涵盖的内容

3个视频1篇阅读材料3个作业

3个视频总计29分钟

Sentiment Analysis Fundamentals for Digital Marketing9分钟
Weekly Reporting Best Practices for Sentiment Intelligence10分钟
Sentiment Analysis Workflow Implementation10分钟

1篇阅读材料总计6分钟

Sentiment Analysis Tools and Techniques for Marketing Teams6分钟

3个作业总计25分钟

Comprehensive Sentiment Analysis Skills Evaluation10分钟
Weekly Sentiment Report Creation12分钟
Sentiment Analysis Knowledge Check3分钟

You will create a comprehensive social media management and optimization strategy by integrating content scheduling, audience analysis, and sentiment monitoring. This project synthesizes skills from social media data insights, persona-based content optimization, and customer sentiment analysis into a portfolio-ready deliverable.