Do I need advanced marketing experience to take this course?

No. The course is designed for intermediate learners, providing step-by-step guidance through social media management techniques and tools.

What tools will I learn to use in this course?

You'll gain proficiency in professional social media management tools like Hootsuite and Buffer, essential for strategic social media coordination.

How will this course help me in my current role?

Whether you're a marketing professional or a business owner, you'll learn to create more strategic, data-driven social media approaches that enhance brand visibility and engagement.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Social Media and Brand Engagement

本课程是 AI-Driven Brand Management: Learnings from FANG and FMCG 专项课程的一部分

位教师：Professionals from the Industry

包含在中

了解更多

5个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

8 小时完成

灵活的计划

自行安排学习进度

5个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

8 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Manage social media accounts with professional scheduling tools.
Maintain brand consistency across digital platforms.
Measure and analyze brand awareness and perception.
Develop data-driven social media optimization strategies and create actionable brand engagement improvement plans.

您将获得的技能

您将学习的工具

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 AI-Driven Brand Management: Learnings from FANG and FMCG 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有5个模块

This course develops skills for building and maintaining brand presence across social platforms. You'll learn to optimize organic and paid social content, use scheduling and management tools like Hootsuite and Buffer, and ensure visual consistency across all brand touchpoints. By the end of this course, you'll be able to manage social media engagement, audit brand consistency, and measure brand awareness using both quantitative and qualitative methods. These competencies prepare you for social media management and brand coordination roles.

单元详情

Stop posting into the void. This 90-minute, tool-agnostic module teaches professionals the fundamental strategies behind high-performing social media. You will master the critical difference between authentic organic content and the targeted reach of paid ads. Learn to write sharp, optimized copy that reflects a unique brand voice and drives action. You will also master using audience-relevant hashtags to connect your content with the right conversations. The module culminates in you creating a complete, strategically optimized social media post, ready to schedule on any platform and deliver measurable results.

涵盖的内容

2个视频2篇阅读材料3个作业

Transform your social media from a daily chore into a strategic powerhouse. This module is for marketers who want to move beyond reactive posting and use professional platforms to drive efficiency, consistency, and engagement. You'll learn to use scheduling tools like Buffer to build a proactive content calendar and manage a centralized inbox with brand-aligned templates. Explore real-world case studies to balance automated efficiency with authentic interaction. The module culminates in a hands-on simulation where you'll manage a live social media queue and craft a strategic memo, equipping you with the skills to implement a powerful workflow.

涵盖的内容

3个视频2篇阅读材料2个作业

3个视频总计16分钟

How a Bold Voice Wins: The Wendy's Roast5分钟
The Three Pillars of Social Management Tools4分钟
Dashboard in Action: Scheduling and Responding6分钟

2篇阅读材料总计16分钟

The Social Media Manager's Toolkit8分钟
Engaging with Purpose: Template Best Practices8分钟

2个作业总计50分钟

Using Sprout Social to Schedule and Monitor Content30分钟
Hands-On Learning: Managing Your First Social Media Interaction20分钟

In today's market, a consistent visual brand identity is essential. This 90-minute intermediate module is for marketing professionals, brand managers, and designers. You will learn why visual consistency is a cornerstone of brand recognition and how inconsistencies can erode trust. Through practical learning, you'll learn to apply brand guidelines, conduct a thorough brand audit, and identify visual discrepancies. Drawing on real-world examples from iconic brands, this module provides a practical framework for enforcing consistency. You'll complete a practice audit and a final project, demonstrating your ability to champion visual consistency within your organization.

涵盖的内容

2个视频1篇阅读材料2个作业

Go beyond likes and shares to truly understand what people are saying about your brand. This practical, hands-on module is for marketers who want to master measuring brand awareness. You will learn to distinguish between quantitative metrics, like share of voice, and the critical qualitative analysis of "what they're saying." Drawing lessons from iconic campaigns, you'll see why tracking sentiment is non-negotiable. Using a step-by-step process, you'll apply social listening techniques to analyze real-time conversations. The module culminates in a lab where you’ll capture live brand mentions, turning raw online buzz into actionable, strategic insight.

涵盖的内容

3个视频2篇阅读材料2个作业

3个视频总计19分钟

When Buzz Turns Bad: The Pepsi Ad Crisis7分钟
An Introduction to Social Listening6分钟
Finding Mentions: A Practical Guide to X (Twitter) Search7分钟

2篇阅读材料总计16分钟

The Two Sides of Buzz: Quantitative vs. Qualitative8分钟
From Insight to Innovation: How Top Brands Listen8分钟

2个作业总计35分钟

Brand Mention Analysis and Submission15分钟
Hands-On Learning: Your First Brand Mention Snapshot20分钟

This capstone project challenges you to apply all the social media and brand engagement skills from this long course in a comprehensive brand audit. You'll evaluate a brand's social presence, visual consistency, and awareness indicators, then develop actionable optimization recommendations for stakeholders.