This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.
NA
It's a great course, throughout the course I learned so many new things about Digital Marketing. And I am looking forward to learning many more things in the remaining courses of this specialization.
KM
Very good course from Meta. Very good teaching from Anke. Overall, an impressive course. I want to learn more from Meta. Thank you Meta for reaching out to the Youth in Africa. We are indeed grateful.
JA
I learned a lot about the basics which encouraged me to do more reading and research on course material subjects that impacts the overall learning experience and knowledge that I find very valuable.
AA
An outstanding introduction to social media marketing! The content is clear and engaging, offering practical insights for beginners. Perfect for anyone looking to start a career in this dynamic field.
PW
Great Presentation style.i like her infrormative speechs.highy valuble for fundamental informations.foundation should be really solid for any specialization course.Thank you.Lets continue program.
RS
This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.Thank you Mrs. Anke
PG
I am so glad that I joined this course. It is life-enriching. I've learned a lot from Prof. Anke Audenaert, the skills I've learned in this course is something that I can apply in my line of work.
DL
I learned a lot from this course. It explains the basics (which I knew already) but they expand it and give you proper tips to plan out your marketing plan. It is good to go back and learn it again.
SS
The course is excellent. I just have one suggestion The peer-graded assignments should be cross-checked and detailed evaluation with examples should be provided so we can check our mistakes. Thanks
AK
I am very happy to complete this course. I found this course best for businesses and also for marketers. I am very thankful to the staff of courseera who made such a great platform for the learner
UP
It was such an amazing Experience learning from industry professional Anke Audenaert. All thanks to Meta & Coursera for this course and special thanks to Anke Audenaert for such amazing lecture.
TA
It was helpful, The tools and resources so crucial to make the knowledge and facts constant in the mind. The content of course updated and that's grabbed my mind during the whole course. Thank you.
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The course was really interesting. Because they started with the basics, it was really understandable. Furthermore, the assignments helped me to put the theory into practice which was really helpful.
Maybe I'm judging it too harshly, because it IS targeted to beginners. I found it overly simplistic. In the end, I didn't bother watching the videos because the assignments could be easily done in under 5 minutes without watching the content. I found the second week in particular very redundant. Most people already know about Facebook, Instagram, etc. It was nothing new. Same for the final week. I honestly didn't bother watching the videos at all and simply took the test, which I had 100% success at, because it was that easy.
I'd personally only take this course for the certificate that it gives. It doesn't have much value beyond that.
Anke is just awesome! Her way of teaching the course keeps me engaged and eager to learn more. All the materials were explained in a clear, concise and and easy to follow ways. Really a great content!
The course is extremely helpful and is taught in a very engaging way. Anke is a superb instructor who believes in clearing the concepts through real-life examples, making learning easy and effective.
This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.
Thank you Mrs. Anke
The course is excellent. I just have one suggestion The peer-graded assignments should be cross-checked and detailed evaluation with examples should be provided so we can check our mistakes. Thanks
Aku sangat puas dengan sistem materi, quiz hingga pratek pembelajaran yang sangat mendalam terkait digital marketing. sangat lengkap dan tentunya penyampaian belajarnya sangat seru dan mudah dipahami.
I loved going over the first couple weeks into the course, but I truly have loved the last 3 weeks as they have really opened my perspective on how I will go about building my brand. Thank you so much
I like the fact that the session are short yet very clear and to the point
The assignments are very helpfull and the peer to peer method helps see and understand more about different points of view
Very good course from Meta. Very good teaching from Anke. Overall, an impressive course. I want to learn more from Meta. Thank you Meta for reaching out to the Youth in Africa. We are indeed grateful.
It's a great course, throughout the course I learned so many new things about Digital Marketing. And I am looking forward to learning many more things in the remaining courses of this specialization.
Thank you so much, Anke! It was a wonderful journey learning Introduction to Social Media Marketing. As heavy user of social media, it is really great to learn academically and officially!!!!
I learned a lot from this course. It explains the basics (which I knew already) but they expand it and give you proper tips to plan out your marketing plan. It is good to go back and learn it again.
Thank you Facebook & Coursera for operating the course, bringing myself closer to the learning opportunity to understand and step-by-step approaching Social Media Marketing education in a much more effective, fun, engaging way through not just learning the knowledge but also the assignments that made the whole learning experiences worth the investments!
I have a better understanding about Social Media Marketing now after participating the course on Coursera, thank you for the knowledge!
And here is my Certification!
https://coursera.org/share/12dda4c40c3b541c77311bbfff7656f1
If you're someone like me with business ideas but you want to build a solid foundation before you go headfirst into things, then this is a great way to start. I was actually able to help fine-tune my business proposal and gave me great insights with social media marketing strategies tailored to your type of business. Would definitely recommend you do it to increase your knowledge and business production. The students are amazing and gave great reviews and help motivate you to do more. 5+ Star
A very interesting introduction to the social media marketing world. It contains all the basics and very well explained in a fun and energetic way by the instructor with real-world examples.
what a fun ad interesting way to learn about social media. Regardless of your career, it is for common knowledge, convertation, business....anyone can learn from this course.
i have learned a lot from this course, understand ing the unique characteristics of the platforms as well as how to target your audience... the customer journey is something that meant a lot to me and yes thanks once again for all the information shared :)
This course is very enlightening. Even though I have been on social media and earned money using it, this course has opened my eyes to more opportunities! Thank you so much Anne!
The course covers all the basics you are gonna need. It all starts with making a business account on some of the most famous social media platforms. The course gives you all the basic knowledge you need to become a social media marketer. You will learn how to make SMART goals and KPIs related to those goals. You will also learn about your target audience and how to make them engage with your product. Overall in this course, you are going to get well-managed information about what you are going to need for being a social media marketer.