This course takes a deep dive into the statistical foundation upon which data analytics is built. The first part of this course will help you to thoroughly understand your dataset and what the data actually means. Then, it will go into sampling including how to ask specific questions about your data and how to conduct analysis to answer those questions. Many of the mistakes made by data analysts today are due to a lack of understanding the concepts behind the tests they run, leading to incorrect tests or misinterpreting the results. This course is tailored to provide you with the necessary background knowledge to comprehend the "what" and "why" of your actions in a practical sense. By the end of this course you will be able to: • Understand the concept of dependent and independent variables • Identify variables to test • Understand the Null Hypothesis, P-Values, and their role in testing hypotheses • Formulate a hypothesis and align it to business goals • Identify actions based on hypothesis validation/invalidation • Explain Descriptive Statistics (mean, median, standard deviation, distribution) and their use cases • Understand basic concepts from Inferential Statistics • Explain the different levels of analytics (descriptive, predictive, prescriptive) in the context of marketing • Create basic statistical models for regression using data • Create time-series forecasts using historical data and basic statistical models • Understand the basic assumptions, use cases, and limitations of Linear Regression • Fit a linear regression model to a dataset and interpret the output using Tableau • Explain the difference between linear and multivariate regression • Run a segmentation (cluster) analysis • Describe the difference between observational methods and experiments This course is designed for people who want to learn the basics of descriptive and inferential statistics.
JA
Great teacher Camron Dodd. He explained every topic in this course with excellence. I suggest it to everybody who is interested in Data Analytics.
FK
Amazing, i learn alot of new concepts and surprised to see how stats is used in marketing. Thanks Coursera.
AF
There were some errors in the videos, and I hope you can add how to download Tablue public or provide/use an alternative to it. thanks
AK
Good course, teaches statistics in a practical business sense.
DD
This course did a good job of covering basic statistics. The instructor was also great. She talked at a pace that was easy to follow unlike the guy who did the Python course.
SE
Very useful information and the course was conducted by a great teacher who knew how to deliver the information for people without background like myself. Thank you.
MM
Just need to improve the quality of videos (clearity and resolution)
ER
waiting for more such content about statistics foundation ,highly recommend this course.!!!!!
LL
Statistics for Marketing has to be one of the best courses so far, mostly because it has been the most challenging, taking my knowledge and application of Statistical Analytics to the next level.
HS
Best course so far in this Professional Certificate
AE
I learned alot from this course and Big thanks to the instructors , They are all amazing !
JD
Absolutely amazing course! Very straightforward and educational. No complicated lessons and perfect explanations for all topics! I wish the rest of the courses were like this! Wonderful job!
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I really enjoyed the the teachings and the teacher of this course, but I'm unable to complete this course because there are no submissions for me to review in the peer review assignment.
Amazing, i learn alot of new concepts and surprised to see how stats is used in marketing. Thanks Coursera.
Pros:
- Great real life explanation of statistical concepts, I was finally able to grasp it
- Statistics in Excel
- Capstones
Cons:
- No real TA support
- I had some doubts regarding the dataset and received no answer from TAs
- There was no opportunity to apply some of the concepts learned
This is one of the best courses I have ever taken. Excellent communication and mode of delivery. Great content delivered in a systematic and efficient manner.
At first, when I enrolled I thought the course was going to be a statistics course with applications in the MKT field, however, I found the course kind of confussing. Explanations were not accurate and any of the content presented was well designed for students to understand it.
could have included more practical examples
There's only so much time for one course, but this one was so foundational some of the concepts covered were actually wrong due to omission. At least admit every time when gross simplification is used or learners will think this is how the world is.
it needs excerises to tackle what we learn
This instructor was so clear, and his enthusiasm was so evident, that he made it fun to take the course without anxiety. In other courses, I have sometimes not known how to find the information that was on the final assessment but wasn't easy to discover in the videos, but in this case, the pacing was fabulous. As a medical writer and translator, as well as a knowledge technology developer, I've worked with people who understood statistics deeply, but this is the first course in Statistics I've taken that made me feel like I have a solid grasp of the foundation, even though I realize there is a lot more to the subject.
I liked the course overall,. My only problem was with using tableau. There wasn't a "practice" page for the class to use tableau., and I since I'm not sure I'll have to use it again for the certificate program, I opted to figure out how to do things in Excel. I guess I'm saying I would've like a practice page for Tableau, that didn't involve creating a separate account.
I totally enjoyed it. It helped me see concepts that I knew in another different light. The fact that these concepts were tied to real-world use cases made the course more practical. And it was delivered at just the right pace with a great Capstone project to complete the course. 100% recommend!!!
This was an amazing overview of many topics that deal with data science. Knowing the material is relevant and what is actually used in the professional world really assures that this was worth the time investment.
This was a great course and well delivered to provide an understandable foundation for statistics. The content was relevant and the capstone allowed for an introductory practice of utilizing the concepts.
Hats off to the great instructor Cameron Dodd! He made me enjoy statistics when I hated it my entire life and believed I would never understand it! Thanks to him, I'm no longer allergic to statistics! :D
Statistics for Marketing has to be one of the best courses so far, mostly because it has been the most challenging, taking my knowledge and application of Statistical Analytics to the next level.
Honestly, the speaker explains everything so well, that anyone starting from scratch can grasp it. Highly recommend it for begginers, or for someone like me, that is refreshing their knowledge.
Absolutely amazing course! Very straightforward and educational. No complicated lessons and perfect explanations for all topics! I wish the rest of the courses were like this! Wonderful job!
This course did a good job of covering basic statistics. The instructor was also great. She talked at a pace that was easy to follow unlike the guy who did the Python course.
This course took me back to the very basics of statistics, presented in a very simple way. Remembering the simple things will help me understand the complex things later.
Great teacher Camron Dodd. He explained every topic in this course with excellence. I suggest it to everybody who is interested in Data Analytics.