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Copenhagen Business School

Strategic Management

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization

状态:Market Dynamics
状态:Business Strategies
课程小时

精选评论

W

5.0评论日期:Jun 6, 2020

It's very useful course .. but not an easy course by the way .... I got a lot of useful information about which managerial strategyes I should follow or apply and how to aviod past strateg

SM

4.0评论日期:Dec 27, 2023

A few resources and materials were not available during the time of study. Either the links were expired or the links were blank with zero content. So would request you to please revise the contents

JC

5.0评论日期:May 17, 2020

Really loved this course. The CBS and Robert Austin do a fantastic job of breaking down the history and theories of Strategic Management. The course is concise, digestible and enjoyable.

EK

5.0评论日期:Jun 24, 2025

This course provided a powerful blend of strategic thinking, real-world application, and creative problem-solving—enhancing my ability to have a profound understanding of the function of the strategy.

NF

4.0评论日期:Feb 10, 2020

The course is helping you to understand the philosophy, but it is too theoretical. It doesn't provide you with practical tools. If I didn't get the discount, I would not pay to get the certificate.

JV

4.0评论日期:May 23, 2021

Great intro to strategic management principles and tools. The capstone project at the end gives you the opportunity to show that you are able to synthesize the information that was taught.

WB

5.0评论日期:Nov 12, 2020

I am so happy for this course. It is a very high quality and interesting course. I have learnt a lot and can recommend to anyone interested in innovation strategy. Gets better with every lesson!

SN

5.0评论日期:May 12, 2017

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.

VP

5.0评论日期:Oct 27, 2018

Great course! Capstone was thought provoking and allowed me to apply some of the tools/knowledge obtained throughout the course. Highly recommended if you are new to strategic management.

M

5.0评论日期:Nov 2, 2015

It is a great course that simplifies how we should think about a business (the start and the long term visions) it also reorders our way of thinking about how firms work and overcome their obstacles.

QI

5.0评论日期:May 11, 2021

Although I am a strategic management practitioner, this course is the best introductory course for beginners as the content delivered by the professor resonates with the quality provided therein.

EJ

5.0评论日期:Nov 15, 2020

This course is very insightful! It's a great example of studying theory by challenging and applying it through critical thinking. Thanks to Prof. Rob Austin and Coursera for offering this!

所有审阅

显示:20/1,020

Mohammad Amr
5.0
评论日期:Nov 3, 2015
Thomas Vartanian
5.0
评论日期:Sep 20, 2016
Chinma Ekeanyanwu
5.0
评论日期:May 19, 2020
Shrish Nayak
5.0
评论日期:May 13, 2017
Sohail Butt
5.0
评论日期:Sep 7, 2017
Andrea Giehl
3.0
评论日期:Jun 28, 2020
Pietro greppi
2.0
评论日期:Sep 22, 2019
Stephen R
1.0
评论日期:Oct 4, 2015
Kevin Cahill
5.0
评论日期:Feb 16, 2016
Jacopo Ventura
5.0
评论日期:Apr 12, 2020
Sidi Bachir Labiad Mohamed Nafee
5.0
评论日期:Sep 5, 2018
Barry Linetsky
5.0
评论日期:Nov 4, 2019
Guilherme Costa
5.0
评论日期:Oct 7, 2015
Vic Caterina
5.0
评论日期:May 5, 2016
Sujit Sahu
5.0
评论日期:Feb 14, 2016
Sharanya Akella
5.0
评论日期:May 14, 2018
Andrea Díaz
5.0
评论日期:Nov 15, 2022
Kshiti Kolhatkar
5.0
评论日期:Nov 14, 2022
Iiro Uotila
4.0
评论日期:Jan 4, 2022
Paul Naylor
3.0
评论日期:Apr 14, 2023