Stuck in a perpetual team “storm"? This compact, 90-minute workshop provides the framework to move your team from friction to flow. You will master Tuckman’s classic model—Forming, Storming, Norming, Performing—to diagnose your team's exact stage and apply targeted interventions. The module focuses on the most powerful lever for breaking the storming cycle: absolute role clarity. Through a hands-on exercise, you will build a concise responsibility matrix that eliminates ambiguity and reduces conflict. You’ll leave with a concrete, repeatable process and a ready-to-use template to lead your team toward measurable, sustainable performance.

Transform your lead management from chaotic to structured and effective. This intermediate module is for marketing and sales professionals ready to master the engine that drives the sales funnel: the CRM. Using HubSpot as a practical model, you will learn principles that apply across major platforms like Salesforce and Zoho. Through hands-on, scenario-based learning, you’ll master structuring lead data and assigning critical data points like lifecycle stage, lead source, and ownership. By the end, you'll be able to prepare and categorize any new list of leads, ensuring a smooth, trackable handoff from marketing to sales.

In the intermediate module Manage Brand Projects, you will master the complete lifecycle of a major brand effort. Move beyond simple checklists to construct a strategic project blueprint that outlines tasks, milestones, timelines, and budget. Learn to conduct a “blameless post-mortem” to objectively assess outcomes, identify root causes, and extract actionable insights. Drawing on practices from leaders like Slack and Atlassian, you'll translate those insights into tangible updates for your team’s playbook. This module equips you to deliver projects efficiently and cultivate a culture of accountability and continuous improvement for measurable brand growth.

This intermediate module is for marketers, strategists, and leaders aiming to build seamless, data-driven customer experiences. Moving beyond siloed tactics, you'll learn to create a truly unified omnichannel strategy. You'll draft a full-funnel, 12-month plan by aligning audience segments with go-to-market tactics and clear revenue targets, while mastering channel-specific ROI calculations. Inspired by innovators like Sephora and Starbucks, you will analyze performance data to recommend effective pivots. The module culminates in creating a director-level strategy deck for a $2 million budget, demonstrating your ability to execute a high-impact omnichannel plan.

This capstone project challenges you to integrate project management, CRM activation, cross-functional coordination, and strategic planning into a comprehensive 90-day brand launch plan. You'll create a complete playbook that could guide a real product introduction from planning through post-launch optimization.