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Strategic Transformation & Global Strategy

本课程是 Strategic Management Essentials 专项课程的一部分

位教师：Shelley Harrington

包含在中

了解更多

3个模块

深入了解一个主题并学习基础知识。

初级等级

无需具备相关经验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

为学位做准备

了解更多

3个模块

深入了解一个主题并学习基础知识。

初级等级

无需具备相关经验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

为学位做准备

了解更多

您将学到什么

Formulate and implement strategies for effective business model transformation and innovation.
Apply organizational learning and co-creation of capabilities to enhance strategic change and development.
Formulate and analyze global strategies using frameworks like VUCA, Ansoff Matrix, and Porter's Diamond to navigate global markets.
Manage stakeholder relationships and drive strategic initiatives for sustainable competitive advantage and business success.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

7 项作业

授课语言：英语（English）

91% of learners achieved a positive career outcome

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Strategic Management Essentials 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有3个模块

In this comprehensive course, immerse yourself in the dynamics of strategic transformation and the intricacies of global strategy to drive business success. Covering pivotal topics such as business model innovation, organizational learning, co-creation of capabilities, and internationalization strategies, this course equips you with the ability to navigate and lead in a complex global market.

单元详情

This week, the module delves into business model transformation. It covers the definition and elements of business models, including the good and bad aspects, and provides a case study for reflection. The module also explores innovative business models, such as disruption, click-and-collect, non-ownership models, and crowdsourcing. Additionally, the CANVAS model is explained and applied, with a focus on its usefulness and disadvantages. By the end of the week, you should be able to understand and analyse different business models and their transformations.

涵盖的内容

2个视频23篇阅读材料2个作业

2个视频总计6分钟

Welcome to business model transformation2分钟
Business model canvas overview4分钟

23篇阅读材料总计230分钟

Module Overview10分钟
Meet the Teaching Team10分钟
Business model transformation overview10分钟
Defining the business model10分钟
Elements of business models10分钟
The good and bad of business models10分钟
Business model case study10分钟
Disruption to business models10分钟
Click-and-collect10分钟
Non-ownership business models10分钟
Crowdsourcing/Crowdfunding10分钟
Explainer10分钟
Application of the model10分钟
Usefulness/disadvantages10分钟
Four forms of innovation10分钟
Principle one10分钟
Principle two10分钟
Principle three10分钟
Business model innovation advice10分钟
Artificial intelligence and AI based business models10分钟
Read and respond10分钟
Business model canvas10分钟
Business model transformation summary10分钟

2个作业总计45分钟

Let's Practice: Business model transformation15分钟
Test Yourself: Business model transformation30分钟

This week, the module delves into innovation, organisational learning, and co-creation of capabilities. It covers organisational learning theories, including Senge’s learning organisation, and explores the learning process and learning channels. The module also examines explicit vs. tacit knowledge and the role of managers in supporting learning. By the end of the week, you will be able to understand and apply organisational learning concepts, analyse different types of knowledge, and design training activities to encourage knowledge transfer within an organisation.

涵盖的内容

1个视频22篇阅读材料2个作业2个讨论话题

1个视频总计2分钟

Welcome to Innovation, organisational learning, and co-creation of capabilities2分钟

22篇阅读材料总计220分钟

Innovation, organisational learning, and co-creation of capabilities overview10分钟
What does it mean to learn?10分钟
Senge - The learning organisation10分钟
Defining organisational learning10分钟
Role of organisational learning in strategy making10分钟
Exploration of IKEA10分钟
Major learning challenges within an organisation10分钟
Defining: the learning process10分钟
Risk10分钟
External focus10分钟
Top-down vs bottom-up approaches10分钟
Defining: learning channels10分钟
How different areas of an organisation learn at different speeds10分钟
The role of the manager10分钟
Supporting the learning process10分钟
Incremental learning10分钟
Culture10分钟
Explicit vs tacit knowledge10分钟
Transferable knowledge10分钟
Graduate Attributes - application of academic knowledge to industry10分钟
Design a training activity that proactively encourages transfer of knowledge within an organisation10分钟
Innovation, organisational learning, and co-creation of capabilities summary10分钟

2个作业总计45分钟

Let's Practice: Innovation, organisational learning, and co-creation of capabilities15分钟
Test Yourself: Innovation, organisational learning, and co-creation of capabilities30分钟

2个讨论话题总计40分钟

Reflection submission: small changes 10分钟
IKEA training activity30分钟

This week, the module delves into internationalisation strategies. It covers the international strategy framework, including drivers of internationalisation and the differences between international and global strategies. The module also examines Porter’s Diamond Model, global sourcing, and various international strategies such as export, multi-domestic, global, and trans-national strategies. Additionally, it explores market selection and the PESTEL framework. By the end of the week, you will be able to understand and apply internationalisation strategies and analyse global market dynamics.